Getting its start back in 1934, William Hill, aka Will Hill, has a rich heritage in the betting world. Of course, they weren't online back then, but nonetheless, Will Hill has been leading the way into new gambling territory ever since Day One. If you ever step inside a UK or Ireland betting shop, there's a good chance it's owned and operated by London Stock Exchange listed Will Hill. Now operating some 2,300 betting shops, Will Hill's presence is a ubiquitous one. Recently expanding into Spain, the company can handle over 600 phone calls simultaneously and processes over 1 million betting slips every day.
What has made Will Hill so successful as a brick 'n mortar operator is now being applied to their growing online empire, which launched in 2008 as William Hill Online. Although their online casino was around for years before, it was in late 2008 that Will Hill's online operations underwent a major overhaul, culminating in a recent software launch using the popular Playtech platform.
The Malta licensed/regulated William Hill Casino Club now offers over 200 casino games boasting exceptional 3D graphics and user-friendly player controls on the front end. Accounting records, including financial transaction statements and betting/hand results are available for perusal at the click of a mouse, whilst live help and cashier services are reachable via the software lobby. Furthermore, players have the option of downloading the software platform (recommended for at-home computers), and playing a no-download Flash version (recommended for lower memory computers). Fun-money practice accounts can be opened and upgraded to real money accounts at any time.
With all these great credentials and completed makeover, you might be asking, so where's the free money and brilliant promotions? And here again is yet another profound difference between the old and new William Hill. Not your typical bonus offers, William Hill Casino Club offers something suited for every size bankroll imaginable. To start things off, Will Hill is offering an unprecedented $/£/€/66 no-deposit bonus. As with all no-deposit bonuses, the maximum amount that can be withdrawn from bonus winnings is 200. Players must also make a minimum of 50 bets. The great thing is that there are no game restrictions for meeting the 20x play-through, albeit different games are tiered accordingly (see further below for details). Note that this bonus is not available to UK players using a currency other than British Pounds, Canadian players using Euros, or players who are using British Pounds but who are not from the UK.
UPDATE: The 66 no-deposit bonus is NOT currently available.
As for match bonuses, players can choose from a default 150% bonus up to $/£/€/150 free, Mid-Roller Bonus up to $/£/€/350 Free, a High Roller bonus worth up to $/£/€/500 Free and a VIP bonus worth up to $/£/€/1,000 Free. The terms on each bonus are simply outstanding - requiring a 20x play-through before withdrawal and imposing no game exemptions. A better offer than most other casinos, Will Hill allows 10% of craps wager amounts and 20% of Blackjack and Roulette stakes to meet the bonus wagering requirement. Please note, if you are from the UK and play with any currency other than British Pounds, your play-through will be 25x.
For returning players, Will Hill offers a 60% bonus up to $/£/€/500 Free on the second deposit and 20% bonuses up to $/£/€/100 Free for every first deposit of the month for a full year. The play-through is only 15x on both bonuses and the same wagering conditions governing the welcome bonus apply. Keep in mind, if you claim the welcome bonus, you will automatically be opted-in to all future monthly reload bonuses. Contact customer service BEFORE making a deposit to opt-out of any bonuses.
Thus far in this review, we've highlighted the reputation, software and bonus offers at William Hill Online Casino. So, what about the payouts? One of the draws for online gambling versus brick 'n mortar betting are the consistently higher payout percentages - at least that's if a accredited software platform is being used. True to form, William Hill Casino Club is powered by Playtech, and so delivers on this front - even beating out the payouts at their long established land-based casinos. Monthly audits verifying payouts for all games are prepared by independent, UK white-listed software testing facility and financial auditor, Technical Systems Testing (TST), whose clients also include the top online and terrestrial gambling jurisdictions in the world today.
According to TST payout reports published on Will Hill's website, the
average return (all games total) hovers consistently around 96%,
sometimes exceeding 97%. Slots return about 95%, while the show stoppers
- Blackjack, Video Poker and Roulette - are consistently above the 98%
mark. Each month is slightly different (which is how it should be), so
be sure to visit the William Hill Casino Website to peruse payout report
archives, starting as early as May, 2009. For earlier reports, visit the
main WillHill website.
Casino Review Content Updated: July, 2014
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