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Online Casino News - September, 2009

Brightshare Casino Affiliate Program Awarded eCOGRA Certification


  Seed Newsvine

by Devon Chappell, News Staff Writer

September 15, 2009

eCommerce Online Gaming Regulation and Assurance (eCOGRA), has long been known as the leading, independent accreditation body for online casinos and internet poker rooms. Having expanded their services vastly over the years, eCOGRA not only permits non-Microgaming online casino licensees to apply for their “Safe and Fair” Seal of Approval, they have expanded accreditation eligibility to bingo rooms, sportsbooks, software providers, online gambling networks and even affiliate programs, in addition to eCOGRA casinos.

The latest affiliate program to get the green light at eCOGRA is BrightShare, which represents the five online casino, two mobile casinos, bingo room and poker room making up the esteemed Jackpot Factory. Powered by Microgaming Software's Viper platform, the Jackpot Factory offers one of the largest selections of top-grade online casino games and a progressive jackpot network known for producing multiple online gambling millionaires.

Two of the Jackpot Factory's online casinos, All Slots and All Jackpots, have been in business for several years, and have been given "best online casinos" status by a number of internet gambling portals. They are top-rated gambling destinations here at OCS, and make for a great place to open a real money account and experience Microgaming's highly innovative slot machines and table games - that is, of course, unless you are from the United States. See the OCS All Slots Review and All Jackpots Review for more details.

Despite a drop in business after leaving the U.S. market, the Jackpot Factory is acquiring a great amount of traffic from elsewhere in the world, especially in Europe. And one of the primary factors in procuring this traffic is the BrightShare affiliate program. Essential to the successful operation of an online gambling business (or any online-based service for that matter), affiliate programs help drive traffic to online casinos, which otherwise might not stay in business. So critical is their role, BrightShare's affiliate manager, Lloyd Apter, said it has become necessary to meet "professionally defined standards" in affiliate program management.

And there is hardly any other organization suited to uphold such high standards than that of eCOGRA. In similar fashion to developing more transparent operational standards with online casinos, eCOGRA mandates that best practice standards are being enforced and monitored by affiliate programs, which include the timely payment and proper calculation of affiliate revenue (confirmed by third party auditing practices) and have efficient procedures and operations in place for communicating with affiliates and players.



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