Brightshare Casino Affiliate Program Awarded eCOGRA
Certification
by Devon Chappell, News Staff Writer
September 15, 2009
eCommerce Online Gaming Regulation and Assurance (eCOGRA),
has long been known as the leading, independent accreditation body for online
casinos and internet poker rooms. Having expanded their services vastly over the
years, eCOGRA not only permits non-Microgaming online casino licensees to apply
for their “Safe and Fair” Seal of Approval, they have expanded accreditation
eligibility to bingo rooms, sportsbooks, software providers, online gambling
networks and even affiliate programs, in addition to
eCOGRA casinos.The latest
affiliate program to get the green light at eCOGRA is BrightShare, which
represents the five online casino, two mobile casinos,
bingo room and poker room making up the esteemed Jackpot
Factory. Powered by Microgaming Software's Viper
platform, the Jackpot Factory offers one of the largest
selections of top-grade online casino games and a
progressive jackpot network known for producing multiple
online gambling millionaires.
Two of the
Jackpot Factory's online casinos,
All Slots and
All
Jackpots, have been in business for several years, and
have been given "best online casinos" status by a number
of internet gambling portals. They are top-rated
gambling destinations here at OCS, and make for a great
place to open a real money account and experience
Microgaming's highly innovative slot machines and table
games - that is, of course, unless you are from the
United States. See the OCS
All Slots Review and
All Jackpots Review for
more details.
Despite a drop in business after leaving the U.S.
market, the Jackpot Factory is acquiring a great amount
of traffic from elsewhere in the world, especially in
Europe. And one of the primary factors in procuring this
traffic is the BrightShare affiliate program. Essential
to the successful operation of an online gambling
business (or any online-based service for that matter),
affiliate programs help drive traffic to online casinos,
which otherwise might not stay in business. So critical
is their role, BrightShare's affiliate manager, Lloyd
Apter, said it has become necessary to meet
"professionally defined standards" in affiliate program
management.
And there is hardly any other organization suited to
uphold such high standards than that of eCOGRA. In
similar fashion to developing more transparent
operational standards with online casinos, eCOGRA
mandates that best practice standards are being enforced
and monitored by affiliate programs, which include the
timely payment and proper calculation of affiliate
revenue (confirmed by third party auditing practices)
and have efficient procedures and operations in place
for communicating with affiliates and players.
Back to
CASINO NEWS
|
Seed
Newsvine