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Online Casino News - September, 2008

Cryptologic Comes out of the Closet at EiG 2008

 

 

  Seed Newsvine

by Devon Chappell, News Staff Writer

September 23, 2008

Online casino software developer, Cryptologic, is being welcomed with open arms by the organizers of the European iGaming Congress and Expo (EiG), and online gaming industry professionals as a whole, following a more subdued presence at expos over the last couple of years. Perhaps instigated by the company's restructuring and relocation to Ireland, not to mention certain repercussions caused by the U.S. Unlawful Internet Gambling Enforcement Act (UIGEA), Cryptologic has indeed been taking a behind-the-scenes approach to its marketing activities.

But all that's about to change says Cryptologic CEO, Brian Hadfield, who is himself scheduled to attend a panel conference at the expo titled, "The Software Suppliers Speak." You can guess what all the "speaking" will entail, but rest assured it will be about some very important issues. The world's top online casino software developers - Cryptologic being amongst them - are the movers and shakers of the gaming industry itself.

Cryptologic isn't holding back in the least bit with their newfound energy, and their presence at EiG will be nothing short of ubiquitous. The company will serve as a featured sponsor of the expo, which is quite possibly one of the most important in the gaming industry. Focusing on the ever-expanding European betting market, EiG is a breeding ground for online casino operators, software developers, affiliates, marketers and tech companies.

Just what gets "bred" is fair game. Cryptologic's presence is primarily about letting their potential future and current customers, such as the famed UK InterCasino, know they have every intention to keep building and expanding their product offering, says Hadfield. Specifically, this amounts to a brand new website highlighting Cryptologic's new online casino games, such as the highly anticipated "Street Fighter II" video slot, "Bejeweled" and the popular Marvel Comics progressive video slot series. There's a good chance they will also be talking about new fraud prevention protocols being adopted (see the recent OCS report, "Cryptologic Heightens Security With Ethoca Ltd.").

EiG kicks off today, September 23, 2008 and runs through the 25th. It's all going down in Barcelona, Spain at the Centre Convencions Internacional Barcelona, with headquarters set up at the Hilton Diagonal Mar! Clarion Gaming is the event organizer. Immediately following EiG from the 25th -28th is the premier affiliate convention CAP Euro, hosted by Casino Affiliate Programs.



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