Online casino software developer,
Cryptologic, is being welcomed with open arms by the
organizers of the European iGaming Congress and Expo (EiG),
and online gaming industry professionals as a whole,
following a more subdued presence at expos over the last
couple of years. Perhaps instigated by the company's
restructuring and relocation to Ireland, not to mention
certain repercussions caused by the U.S. Unlawful
Internet Gambling Enforcement Act (UIGEA), Cryptologic
has indeed been taking a behind-the-scenes approach to
its marketing activities.
But all that's about to change says Cryptologic CEO,
Brian Hadfield, who is himself scheduled to attend a
panel conference at the expo titled, "The Software
Suppliers Speak." You can guess what all the "speaking"
will entail, but rest assured it will be about some very
important issues. The world's top online casino software
developers - Cryptologic being amongst them - are the
movers and shakers of the gaming industry itself.
Cryptologic isn't holding back in the least bit with
their newfound energy, and their presence at EiG will be
nothing short of ubiquitous. The company will serve as a
featured sponsor of the expo, which is quite possibly
one of the most important in the gaming industry.
Focusing on the ever-expanding European betting market,
EiG is a breeding ground for online casino operators,
software developers, affiliates, marketers and tech
companies.
Just what gets "bred" is fair game. Cryptologic's
presence is primarily about letting their potential
future and current customers, such as the famed UK
InterCasino, know they have every intention to keep
building and expanding their product offering, says
Hadfield. Specifically, this amounts to a brand new
website highlighting Cryptologic's new online casino
games, such as the highly anticipated "Street Fighter
II" video slot, "Bejeweled" and the popular Marvel
Comics progressive video slot series. There's a good
chance they will also be talking about new fraud
prevention protocols being adopted (see the recent OCS
report, "Cryptologic Heightens Security With Ethoca Ltd.").
EiG kicks off today, September 23, 2008 and runs
through the 25th. It's all going down in Barcelona,
Spain at the Centre Convencions Internacional Barcelona,
with headquarters set up at the Hilton Diagonal Mar!
Clarion Gaming is the event organizer. Immediately
following EiG from the 25th -28th is the premier
affiliate convention CAP Euro, hosted by Casino
Affiliate Programs.
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