Online Casino Finds New Ways to Advertise

by Elizabeth Nguyen, News Staff Writer

October 1, 2007

Most online casinos have learned to get creative in their marketing ventures. Competition in the world of online gambling is stiff, and internet casinos must stay on their toes if they are to keep up with whatever is considered latest and greatest in the ever-changing world of online gaming. GoldenPalace.com, however, can objectively be said to take the cake in terms of creative advertising. When the online casino caught word that a pregnant woman in North Carolina was auctioning the rights to advertise on her baby belly on eBay, the site’s bigwigs saw an opportunity.

Over two years after Amber Rainey of Myrtle Beach agreed to attend promotional events with an airbrushed Golden Palace logo on her rotund tummy, the online casino is still reaping the benefits. Site execs report that, to this day, they are still known by many as “that site that bought the woman’s pregnant belly.” The internet casino is well-known for its promotional stunts, such as purchasing a grilled cheese sandwich alleged to bear the likeness of the Virgin Mary, and paying a willing collegian to change her name legally to “GoldenPalace.com.” Unfortunately, Golden Palace is infamous among online casinos for a bit more than expensive pranks. The site lost its agreement with online gambling monolith Microgaming for refusing to pay players.

As for Rainey, a recent interview found that she’s still happy with her decision. Golden Palace sent her to the Super Bowl with her walking online casino advertisement, and has repeatedly sent Christmas and birthday gifts to her son, Parker, now two-and-a-half. She says that the internet casino was more than generous, and that she’s saved all the clippings from the nationwide media coverage of her pregnancy for her son to peruse when he gets older.
 

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