The newest partnership between a brick 'n mortar
gaming developer and online developer has been made.
This time around, it's none other than Ireland-based
European online casino and gaming software developer,
Cryptologic, and the Australian-based slot machine
manufacturer, NextGen Gaming. The two companies recently
announced they will be working together according to an
exclusive multi-year agreement.
The terms of the partnership will give the two
companies free range in collaborating to develop and
brand new slot games at the hands of NextGen, who in
turn, will give Cryptologic exclusive rights to offer in
the online casino gambling sector. Furthermore, both
companies have agreed to combine their sales and
distribution networks, which in effect, will give
Cryptologic the exclusive right to license the games to
both online and land-based casino operators.
The idea behind the partnership is that gaming
operators need not look anywhere else other than
Cryptologic for the best in branded gaming content. And
Cryptologic - not to mention NextGen - have already come
a long way in this regard. The fact of the matter is
that the two companies know each other quite well, and
have successfully worked together in the past. You may
recall the wildly successful Marvel Comics Superhero
Slots? Well, that was a joint collaboration between
Cryptologic and NextGen. So was the recent unveiling of
the Street Fighter II online video slot.
CEO's of both companies are excited about signing a
longer commitment to one another. For Cryptologic, this
is a unique agreement that will give them a broadened
reach across the entire gambling industry. For NextGen,
they will stand to broaden their own portfolio of casino
slot games with some of the most unique and innovative
titles in the industry.
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