BodogLife Courts Latino Players

by Edward Rogers, News Staff Writer

November 6, 2007

In recent years, the internet casino industry has seen a significant rise in Spanish-speaking players frequenting online casinos. As the Latino online gambling market grows, there is an increasing demand for products and services that will meet the needs of this burgeoning demographic slice. Towards that end, perennially popular online casino BodogLife.com (a subsidiary of the epically massive Bodog lifestyle brand) is reaching out towards its Hispanic customers, by offering a variety of new services designed to court their loyalty and make their gaming experiences more rewarding.

In the future, BodogLife would optimally be running a fully Spanish-language online casino that offers Latino gamers all the excitement and variety of its flagship English-language site. In the meantime, however, this subsidiary of the Bodog line of online casinos will cater to its Latino customers by rolling out a fully-functional Spanish-speaking customer support division. Now, Latino online gambling fans will at least enjoy the same industry-leading customer service long experienced by BodogLife’s English-speaking loyalty base, with their dedicated internet casino support center.

Calvin Ayre, the founder and CEO of the Bodog brand (which, in addition to online casinos, also includes a music label and publishing interests), spoke of the new internet casino support division as just another facet of BodogLife’s commitment to “providing [its] customers with the highest quality service in [the online gambling] industry and beyond." As BodogLife is based in the Spanish-speaking island nation of Antigua, Ayre pointed out that this change is long overdue. Ayre reaffirmed that, in the near future, Bodog will aim to see all of its sites translated into Spanish, to best serve all of its valued customers.

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