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Online Casino News - Online Casino Partnership: Blue Square + 888.com

Online Casino Partnership: Blue Square + 888.com

by Edward Rogers, News Staff Writer

November 12, 2007

Sometimes, online casinos join forces when they feel that it is in their mutual best interests to pool resources to better serve their loyal online gambling customers. Partnerships along this vein have given rise to some of the truly great internet casino destinations on the web today. Likely hoping to create a new online casino dynasty of their own, BlueSquare.com (the online sports betting child-site of the Rank firm) and 888.com have teamed up to form a partnership agreement.

With internet casino sports betting growing more popular by the day, there has been an increasing demand on online casinos not offering these services. 888 Holdings was, until recently, among the online casino companies that did not, as yet, manage a betting subsidiary – hence the deal with Blue Square. Blue Square will provide online gambling sports betting services on behalf of 888, in exchange for the increased international presence and assets that the other company will bring to the table as part of the joint venture. 888 has managed to make quite a name for itself in the international online casino community, and there can be no doubt that Blue Square is looking forward to additional name-recognition on a global level from the deal. Like many companies that made the lion’s share of their profits in the U.S., Blue Square lost a significant stake when online gambling was illegalized there.

The fruits of the online casino partnership marriage will begin to be realized early next year, when the merger will formally take place, and the new sports betting service will go live on BlueSquare.com.

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