One of the most popular information news sites online, ZD Net, has published its most recent statistics on U.S. search traffic. Covering the months of February and March, 2008, what was most interesting for the online gambling community were stats showing a growing interest in online casino gambling by U.S. citizens. As if it wasn't large enough, these are promising figures, for they show an attempted online gambling ban, namely the UIGEA, isn't phasing the general U.S. public.
Online gambling actually showed the third largest growth rate behind the Radio Entertainment field (live music streams) and Gay and Lesbian interests. Growth was targeted at 14%, which corresponded to an interest of 12,592 compared to the previous month of 11,082. Using search traffic to field the results, it is also interesting to know what U.S. internet users are searching for in addition to an online casino fix.
According to ZDNet's notes, the top search engine of choice was Google (who would have thought), accounting for over 68% of all search engine traffic, while Yahoo finished with just over 18% of traffic. Heading up the year was MSN with 12% market share, AOL with just over 4% and Ask.com taking home 2.4% of the search traffic in the U.S.
Also of interest was ZDNet's analysis of click through rates. Approximately 68% of U.S. online search engine users click on the first page of search results, which is a testament to why it's so competitive in getting websites listed in the top search results. And if you're wondering what the Web 2.0 spend will reach, ZDNet says it will attain $4.6 billion by the year 2013. In other words, I guess it's safe to assume the multi-billion online gambling industry is here to stay.