The same could also be said for Party Gaming, who since dropping out of the U.S. market, has been hit with a major drop in business. On a larger scale, the deal represents a milestone for online gambling payment solutions. More than just an eWallet, Citadel's new internet banking solution allows online gamblers to make deposits directly from their personal bank account.
Cited as a low-cost, alternative payment solution supporting an international base of banks without relying on traditional banking structures, Citadel's internet banking solution has the potential of becoming a new standard for online casinos seeking to give their players more convenient banking options.
Party Gaming, who has been a longtime client of Citadel, definitely makes for an excellent platform to launch the new system. According to Party Gaming's CEO, Gigi Levy, the system has already been tested with select VIP customers who have found the system quite user-friendly and effective. Efforts are currently underway to integrate the system into their main cashier platform for all account holders to use.
The way it works is that user's log into their own internet banking account to issue direct payments to a Citadel-owned account that is tied directly to the casino cashier via Citadel's Payment Assistant. Once it's set up, it only takes a few mouse clicks to get a deposit made into one's online gambling account for placing real money wagers.
An excellent alternative to using credit and debit cards, Citadel's instant internet banking solution is yet another testament to how safety and security can be ensured during online gambling activities.