Will Hill to Upgrade Online Sportsbook With Orbis

by Edward Rogers, News Staff Writer

June 9, 2008

One of the most recognizable and respected names in the UK gambling scene, Will Hill, has made an announcement they are making plans to integrate new sports betting software with their all-in-one online gambling site. In fact, the company has stated they are aiming to increase gross win from sports betting activities by 50%.

The new software platform, which is being developed by UK-based Orbis, is expected to launch on November 27, 2008, at which time Will Hill foresees an immediate rise in gross win by 5-10%. Thanks to Orbis' broad reach within the UK facing online sports betting market, these expectations are certainly attainable.

Orbis has been in business since the early days of online casino gambling (mid-nineties), and has since developed a comprehensive gaming platform, offering sports betting, poker, casino games, fixed odds games and exchange betting. Orbis powers several well known UK online betting sites, including Ladbrokes, Victor Chandler, Blue Square and more. They have also teamed with Wager Works Software, which powers Virgin Casino and is fast becoming one of the leading UK facing online casino software licensors in business.

As for Will Hill, they too offer a comprehensive online betting platform, complete with a poker room, online casino (powered by Cryptologic), virtual games, scratch-off tickets, and yes, sports betting. Only come November 27, Will Hill's sports betting services are going to another level.

As mentioned, Will Hill is seeking to raise it's gross win from online revenue, which currently accounts for approximately 20% of the land-based giants revenue. Newly appointed Will Hill CEO, Ralph Topping, is on record saying that for too long Will Hill has regarded themselves as bookmakers for the land-based sports betting industry. However, now that the company has reversed its losses partly due to a failed attempt at upgrading their online betting platform last year, not to mention the fact they are now seeing double-digit growth in a gaming industry ripe for big-business consolidations, Will Hill is ready to take their online sports betting operation into newly chartered territory.

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