Stanley Leisure Has Another Go at Online Casino Gambling

by Edward Rogers, News Staff Writer

June 30, 2008

In the likes of William Will, Victor Chandler, Ladbrokes and many others, yet another respectable and established land-based gambling operator has entered the online betting sector. Not of European origin (albeit UK facing), the new face on the scene is none other than Genting International - one of the foremost Malaysian-based gambling groups in the world.

Having acquired Stanley Leisure in 2007 (now trading as Stanley Casinos), Genting International operates some of the most popular and prestigious casinos in the UK, including Circus, Mint, Maxims, Star City, Crockfords, The Colony Club and The Palm Beach. The group now owns a total of 46 casinos nationwide. With the company's latest venture into the online gambling industry, there is great anticipation to see how things pan out.

Remember, just because a big name business has the funds and resources to start an online casino and poker room, doesn't mean it's bound to succeed. You may recall that before being acquired by Genting in 2006, Stanley Leisure launched an online betting site at great costs and and no success. This time around, the company has opted to go with one of the industry's pioneering online casino licensors and Eurasian gaming software companies - Playtech.

Using Stanley's highly branded Circus Casino name, the online launch consists of a poker room - Circus Poker.co.uk - and an online casino under the domain of CircusCasino.com, with licensing in the UK Gambling Commission whitelisted jurisdiction of Alderney. Both sites debuted yesterday and are now taking bets.

A visit to any of Stanley Leisure's mirror websites now automatically redirects visitors to StanleyCasinos.com, which provides an interface to Playtech's downloadable online casino, live casino (offering live dealer Blackjack, Sic Bo, Baccarat and Roulette), poker room (iPoker Network), arcade games and Stanley Leisure's local UK casinos site - StanleyCasinos.co.uk

Genting International said in a press release that in addition to taking advantage of the current online gambling conditions in the UK and foreseeable regulation in other countries around the world, the online casino and poker room will serve as a testing ground for Asian-facing online gambling sites in the future - a region where Playtech has established a strong presence thus far.

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