Ladbrokes to Offer Fixed Odds Online Games by Wager Works

by Edward Rogers, News Staff Writer

June 1, 2008

Top online casino software developer, Wager Works, and popular UK-based online betting site, Ladbrokes, are one step closer in teaming up to get some of Wager Works most popular casino games on Ladbrokes' Orbis Fixed Odds Games Framework platform. In fact, you could say the deal is already done, and all that remains is some technical implementation to finalize the new and improved platform.

The first games to make it online will be two of Wager Works most popular fixed odds games - "Monopoly on a Roll" and "Multiplier". As for online casino games, Ladbrokes already has that department covered, as they use Microgaming's most advanced Viper platform of 300+ casino games, including a mobile phone gaming platform developed by Spin3 Technologies.

However, when it comes to fixed-odds games, Wager Works certainly offers some very unique choices. Being an IGT-owned company, Wager Works has exclusive rights to some of the most popular games to exist, including Monopoly and Wheel of Fortune.

Wager Works' Commercial Director, Tom Kenny, said Wager Works is very excited to be working with such a well known brand as that of Ladbrokes. Originally known for their sports betting, Ladbrokes is now prized for online casino games, fixed odds betting, poker and UK online gambling in general. Kenny said a collaboration with Ladbrokes is a testament to Wager Works own broadening reputation of being a top provider of online gambling solutions.

Ladbrokes' Games Managing Director, Andy Harris also spoke highly of Wager Works and said the partnership will allow Ladbrokes to continually offer their players flexible online gambling options under a single virtual roof.

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