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Online Casino News - January, 2009

Gaming Community Preps for CAP Euro: London '09


  Seed Newsvine

by Devon Chappell, News Staff Writer

January 16, 2009

On the heels of the International Casino Exhibition in London later this month (part of the massive International Gaming Expo), Casino Affiliate Programs is hosting CAP Euro: London '09. If this one is going to be anything like last year's event in London, which attracted over 1,000 attendees, nearly fifty exhibitors and four sponsorships from top-label online gambling brands, CAP London could very well become the most popular gaming convention geared entirely toward affiliates.

Marking the third CAP event in London and the fifth in in Europe altogether (Barcelona being the other hot European destination), CAP London '09 is promising to be the one of the biggest parties all year for the online gaming community. Not going so far to say that partying is all that goes on at CAP events, (there's plenty of partying in case you needed some clarification), the fact of the matter is that partying and networking simply go hand-in-hand.

Spanning four days (January 29 thru February 1), in addition to all the partying, CAP Euro: London '09 will essentially cover everything in the world of affiliate marketing and online gambling. Hosted amidst a "loose collar" atmosphere, CAP Euro's primary focus is on providing outstanding topic-driven panels led by an even more outstanding lineup of gaming professionals and keynote guest speakers.

For the first time, CAP Euro will provide three different "streams of content", so to speak. The main conference room will serve as a stage for keynote speakers, the Seminar Theatre will host intimate panel talkbacks and discussions, while the International Marketing Stream (sponsored by Everest Poker) will be entirely devoted to exploring affiliate opportunities in the Spanish, Nordic, German, French and Italian online casino and poker gaming sectors.

Everything from landing page critiques  to international market panels  is offered at CAP Euro: London '09. This year's SEO panel will actually perform live surgery on a website, which for the site owner, is a great opportunity to get some badly needed SEO (CAP is actually taking site submissions from webmasters). There is even a seminar with William Hill COO, Peter Marcus, explaining the recent deal with Playtech and Will Hill. Other top brass in attendance will be the CEO's from Absolute Poker, William Hill, Sporting Bet and Virgin Games.

Verified members of Casino Affiliate Programs and the Gambling Portal Webmasters Association are granted free admission, while current affiliates should inquire with online casino affiliate managers about possibly getting travel and lodging accommodations covered. Visit CapEuro.com for a detailed schedule of events and photos from past CAP events.



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