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Online Casino News - August, 2009

Live Online Gambling Partnership Joins NetplayTV and Playtech


  Seed Newsvine

by Devon Chappell, News Staff Writer

August 15, 2009

A 5 year partnership between British interactive gambling firm NetplayTV and Playtech was announced Thursday. Netplay, operator of Supercasino.com, Bingos.com and EuroTeleMillions will shift their operations to Playtech's gambling software platform while Playtech licensees will have access to Netplay's noteworthy live gambling products.

Live gambling is seeing a significant increase in popularity as both the demand for interactive online games and the technology to access them becomes more commonplace. Martin Higginson, CEO of NeplayTV says, “Live' gambling is being demanded by more and more customers and this agreement will allow us to deliver our products to a much wider audience.”

The deal comes at a crucial time for Playtech, whose online bingo network is expected to suffer when their leading licensee Betfred which is expected to jump ship to Virtue Fusion. The adding of Netplay, according to Weizer, “will significantly increase Playtech's bingo liquidity.” Netplay has raised an estimated 12.8 million in share sales to drive the development of their converging gambling solutions.

“We have been looking for a partner in the 'live' interactive gambling market for some time. Our clients and their customers are demanding 'live' products and therefore it is logical we offer them the best services available. This agreement enables us to offer our licensees unique, TV quality gaming shows, this will also enrich their offering to gamers and will also boot Playtech's Bingo offering, increasing Playtech's bingo network significantly.” said Playtech CEO, Mor Weizer.



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