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WPT Going After Disheartened Poker Players

9 June 2011 by admin

clubwpt_promoLast night, I was watching baseball when an advertisement for ClubWPT came on the TV. Now, since I was home enjoying a game and not on the clock, I didn’t really care about poker at the time, but this caught my eye. ClubWPT is a website affiliated with the World Poker Tour and it is a site where Americans can play poker for free. The commercial played up the free status and, more importantly, seeks to take advantage of the disillusionment caused by Black Friday and its aftermath.

In the commercial, a spokesmen starts out by asking “Did you lose your place to play poker?” He was clearly referencing Black Friday there, with the shutdown of PokerStars, Full Tilt Poker and Absolute Poker. He then tells viewers that they can play at ClubWPT.com, an online poker website that is totally legal and where you can play for no risk. There are rewards available, though, such as cash prizes and seats at the World Poker Tour. In the ad, the spokesman says a catchphrase for the company “never lose a dime playing poker.”

In one way, it’s nice that they are providing an outlet for Americans to play poker online without having to worry about what happens to their money. On the other hand, this seems like exploiting a bad situation. Also, a lot of players aren’t interested in playing poker for free. Sure, you never lose a dime that way, but you don’t make much money, either.

In the end, the commercial doesn’t really matter. Free poker rooms were available before Black Friday and they are available after. They will continue to be popular but I don’t think the people who were used to playing for real money will suddenly play poker for free. Instead, they will find one of the few real-money online poker sites that still accept American customers.

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