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World Cup Popularity a Good Thing for Online Casinos

19 June 2014 by Devon Chappell

Brazil World CupA new dawn of globally heightened World Cup interest from soccer fanatics is making waves within the online sports wagering industry. Considering that the 2014 World Cup – soccer’s pinnacle event taking place every four years – has taken on a seemingly new face in popularity with footballer fans from every corner of the planet and back again, online casino sportsbooks are noticing a huge hike in football wagers. Even the US is showing more interest than ever before.

Coming off of major hurdles, including the completion of stadium construction and combating increasing violent-based crimes, this World Cup is proving that it’s not where the games are held, it’s the sport of soccer that matters. For more than a year, we’ve covered stories about Brazil’s seemingly incapability to garner control of its stadium preparations coupled with media coverage challenging the country’s ability to stave off the steady stream of violent crimes against tourists.

Of course, when it comes to betting online for the World Cup, whether the stadiums are complete and crime is combated properly or not does not affect one’s ability to wager online at their favorite online gambling hub. All things considered, the heightened overall interest in the 2014 World Cup certainly has made a positive impact on online sportsbook traffic.

In the US, where wagering on sports including soccer (referred to as football outside the US), is only currently legal in the state of Nevada. The US sports wagering market, including online sports wagering, is being fought against intently by all of the major league sports associations because they feel that wagering on sports will make games susceptible to fixing. Nonetheless, there is a palpable increase in popularity of this World Cup.

The rumblings we are hearing from industry insiders is that at legal online gambling sites where sports are on offer, a huge increase in wagering is taking place. This is due a number of factors, namely technological advances in online casino software

Real time wagering, last minute offers and the sheer number of offers on hand, make the placing of bets on teams, scores and an entire array of events within each game palpable for fans interested in betting on sports, as well as their favorite, yet usual casino game of choice.

This World Cup has indeed become a boon for betting and gaming companies, as they are already experiencing an increase in revenue. According to industry analysts, the UK business is expected to be in excess of $1.8-billion. 

In an extra effort to wrangle more bettors online, companies are resorting to unique and catchy forms of consumer marketing campaigns to entice punters more than they ever have. And it’s working.

Sites like Bet365 online casino and sportsbook, and William Hill online have the highest amounts of wagers on offer where the World Cup is concerned. Bet365 specifically has an amazing section that covers every single aspect of the World Cup. This sportsbook continually releases up-to-the-minute news covering the Brazilian event, live bet wagering access and a complete overview section, as well as Venues and Groups A-H. In other words, it’s the entire inside scoop on the World Cup.

Whether you are able to wager at an online casino or not, make your World Cup experience the best it can be by visiting sportsbooks like Bet365 and William Hill, which incidentally have more news coverage than major news outlets. You can find up-to-date info on matches if nothing else.

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