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William Hill Opens Italian Site

20 July 2011 by admin

williamhillItalian citizens have a new place to do their online betting. William Hill has launched a dedicated website for Italy, found at The website will allow Italian citizens to play casino games, such as online roulette, blackjack and video poker. Though William Hill offers other services, such as sports betting, around the world, those are not yet on the Italian website.

Prior to this year, Italy allowed online poker tournaments, online bingo and online sports betting. All other Internet gambling, including playing online casino games, was banned. This year, however, the country opted to legalize and regulate online gambling and has been giving out business licenses to gambling operators. William Hill, a UK company, was granted a casino license this week by the Autonomous Administration of State Monopolies (AAMS).

The Italian William Hill website is already live and able to be used by players. The site looks good, though I don’t understand most of the words. The casino is running and upcoming sections for sports betting and online poker are visible but not yet usable. The company is pleased with the site overall.

William Hill’s Head of Italian Operations, Roby Salvadori, said that they have “spent over a year and a half in the design and development stage and we’re really proud of the outcome.” He then reiterated that the site is “fun, fresh and secure.”

It seems like they could have simply copied their websites that they use for other markets, but William Hill decided to give Italy a fresh site. Italians are sure to appreciate it. If you’re unfamiliar with the company, be sure to check out the review of William Hill.

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