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Why Investors are Looking at Full Tilt

28 July 2011 by admin

Full Tilt has been in the news a lot lately. First it was for Black Friday; then it was the snafu with paying their players back—which players are still waiting for—so they can have their money; then it was the Alderney Gambling Control Commission (AGCC) suspending their license; following that was the hearing in London. Yesterday we here at brought to you that the hearing has been delayed until the 15th of September. So what is the delay for? The AGCC is giving Full Tilt the opportunity to complete a sale before that time with an investor.

This brings up the question of why would an investor want to buy an online poker site that is floundering at the moment and who is in trouble with the United State’s Department of Justice? Sure, in the short term it might seem like a slightly odd thing to invest your money in, but in order to see the real appeal you need to look at it from the long term perspective.

Full Tilt was one of the top two online poker sites. It had a huge following in the US market as well as overseas. The potential still exists to rebuild the site, the company and its reputation to bring it back up to its former glory and position in the online casino industry. Then there is the US market itself to consider. It is widely predicted that it will not stay closed forever. In fact, the regulation of the US online casino market is gaining momentum and many foresee it becoming regulated and opening up in the next couple of years. And when the US market opens, even if it only allows regulated online poker, there will be a fast move to try to gain holding in that market.

As a site that gained a large following before, it is possible for Full Tilt to gain such a following again under new management. Furthermore, even if a new owner does not wish to move into the US market when it opens up in a regulated form, it is still a large site with lots of members and it would do well in the overseas market under new management. But the US market is too big of a draw and most of the industry will want in; all of the heavy hitters such as Playtech and 888 Holdings will position themselves to enter the US market and enter it on a strong foot. A new investor could also enter on a strong foot after reinventing Full Tilt. In short, Full Tilt has serious revenue potential.

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