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There’s Nothing Probable About Probability’s Mobile Gaming Success

16 October 2010 by Devon Chappell

Probability Plc Mobile Casino Offering Performing Well; Relocating to Gibraltar

Probability Plc Mobile Casino Offering Performing Well; Relocating to Gibraltar

If there was ever any doubt whether mobile gambling had yet made a significant mark on the multi-billion dollar internet betting industry, mobile gaming specialist, Probability, has laid to rest any doubts. As reported by eGR Magazine, Probability’s latest trading update reveals its Touch Casino product has performed exceptionally well, drawing in just over 11% more players in September than April of this year, with 27% more cash depositing players and 55% more wagers overall.

Leading the way in mobile wagers (not surprisingly) was the iPhone, which Probability said was “the most significant contributor of new gambling revenue” for the company this year. Specifically, iPhone customers accounted for over 12% of all real money deposits made with the Touch Casino platform. As for other smart phones Probability is apparently focused on marketing the Android. Having recently launched an Android App, which is free to download, Probability is on record saying it believes the Android offers a marketing opportunity greater than that of the iPhone.

And they are not the only one’s. Mobile betting industry analyst, iSuppli, is projecting the Android will account for 19% of mobile devices in use by 2010, as compared to the iPhone projected at 16%. While the iPhone currently beats out the Android within current marketing models, there is no denying just how popular the Android has and is still becoming – and rightfully so.

It would seem that Probability is becoming more popular these days as well. In just over one-and-a-half years since launching a mobile gaming initiative, the company says it is already seeing what amounts to long-terms benefits. Now operating at a “lower fixed cost base”, Probability’s CEO, Charles Cohen said there still remains a prodigious opportunity for the company as an increasing number of consumers switch over to using smart phones and tablets like the iPad and Research in Motion’s PlayBook.

Furthermore, Probability has been granted the first remote gambling license by the Gibraltar Regulatory Authority since 2008. Need I remind our readers that Gibraltar is one of the most respected and toughest regulatory jurisdictions out there. Known for their thriving eGaming industry, Gibraltar has a large, highly trained workforce at Probability’s disposal, all the while offering a very competitive tax policy. In other words, Probability will be moving its operations from Alderney (which is also on the UK Gambling Commission’s whitelist) to Gibraltar, in order to bring about “commercial benefits’ and “significant ongoing cost savings”.

In company with nineteen other betting operators, including some of the world’s most recognizable brands like William Hill Casino and Party Gaming, Probability said the move to Gibraltar will take place as soon as it is practical. Overseeing said move is Probability’s COO, Glenn Elliot, who will actually resign from the board to take on the very important role of Managing Director in Gibraltar. Also joining the Gibraltar team as Non-Executive Chairman, is John Anderson. Chairman of the trade body, Interactive Gaming Council (IGC), as well as a Board Member of the non-profit, eCommerce Online Gaming and Regulation Assurance (eCOGRA), Anderson brings a wealth of knowledge to Probability.

Now, it’s just up to all the non-smart phone online casino fans to make the move over to iPhone – or more expectedly – the Android, to bring Probability a wealth of wealth, if you know what I mean.

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