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The Gamesys Acquisition of Virgin Games

14 January 2013 by Devon Chappell

VirginGames_GamesysAs successful as Richard Branson’s Virgin empire has become, it makes you wonder why on earth Virgin Games will be selling off its assets. Did Branson get in over his head for once? Has the high stakes world of gambling simply become too competitive for the Virgin brand?

Well, judging by the immense popularity of the Virgin Games online casino, it’s safe to say that Virgin Games isn’t short on gambling revenue. But see, that’s the thing about Branson. When he sees an opportunity, he takes full advantage and makes the most of it.

Truth be told, the fact that Gamesys is acquiring the assets of Virgin Games, doesn’t mean Virgin is stepping out of the gaming industry. It simply means the two companies are partnering up, with Gamesys using its leverage in the world of social gambling to capitalize on the popularity of the Virgin brand.

As Branson said himself, the idea is to “expand further internationally”. And this they certainly will with the help of Gamesys, which was the first company in the world to strike a deal with Facebook for offering real money online gambling.

Some folks are now wondering if Gamesys will become the go-to developer in the booming social gambling world of Facebook. Creator of the immensely popular Jackpot Joy Slots app on Facebook (with nearly 1 Million “Likes”), and more recently, the real money online gambling app, Jackpot Joy Casino, Gamesys is giving app developers the likes of Zynga a run for their money.

Needless to say, Gamesys and Virgin make for the perfect match. Virgin Games, which uses Wager Works Software (acquired by IGT), has a similar look and feel to the innovative graphics behind the Gamesys brand. In fact, the success of many Wager Works and Gamesys titles can be largely attributed to the actual playing experience afforded by both platforms.

As the social online gambling realm continues to develop, be on the lookout for Virgin Games titles being powered by Gamesys. A new UK Virgin Games online casino re-launch is expected in the first quarter of 2013.

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