Posts Tagged ‘wlm’

Playtech Software Joins World Lottery Association

Friday, November 27th, 2009
Playtech Going Lotto?

Playtech Software has long been known as a developer of online casino gaming platforms. The company’s first product launch in the nineties was a full suite of online casino games. Soon after, this was followed by a poker platform, arcade games, bingo, mobile gaming and live dealer casino betting – all helping to make Playtech the largest publicly traded company with extensive interests in the online gaming industry today.

One of the gaming sectors in which Playtech has not ventured into (as of yet) is online lottery. While Playtech has worked very closely with governmental lottery companies, such as the Serbian State Lottery, the gaming software giant does not actually provide a lottery wagering platform, per say.

However, most analysts agree that it’s only a matter of time before Playtech starts providing online lottery solutions to land-based lottery giants looking to tap into the internet. Case in point is Playtech’s recent approval to become an Associate Member of the World Lottery Association (WLA), which is an international association for professional State lottery and wagering entities.

Being an associate of the WLA means that Playtech qualifies as a “supplier or prospective supplier of goods or services to the lottery or sports betting industry”. As a member, Playtech will have a say in developing best practice standards, not to mention some great points of contact in the worldwide lottery sector.

Considering that State-run lotteries have been opposed to online gambling for the most part, Playtech has done a pretty good job at keeping a good rapport with the lottery folk. Feeling threatened by the internet, lottery organizations are now realizing that offering online services is the only way to stay in business. Of course, they are doing all they can to monopolize the internet as well – influencing legislation that bans offshore operators while protecting their own interests. In a way, Playtech is also doing what it feels is necessary to survive. What’s that phrase…”if you can’t beat ’em, join ’em”?