Posts Tagged ‘iphone’

Rank Interactive’s Blue Square Developing iPad Online Sportsbook With Mkodo

Wednesday, July 7th, 2010

I’m pretty sure everyone could have predicted that Apple’s iPad would be yielded as a tool for gambling at online casinos…eventually. Heck, when it first came out, I was surprised there wasn’t already an online betting application designed to seamlessly integrate with the iPad browser. But then again, why would there need to be? The iPad is essentially a lighter and more manageable laptop…..err, handtop.

I suppose this is where we begin charting deeper into the world of user-experience. Sure, you can still log onto any online casino or your favorite poker room through the Safari browser on the iPad. However, just as there is a difference between a mobile version of a website and the regular website, you will have to scroll around more to find what you are looking for – the main reason being differences in screen size.

If you want to see what I’m talking about in action, well, first you will obviously need to get your hands on an iPad. Secondly, you should navigate your way over to BlueSq.com – the online sports betting division of London-based Rank Interactive. One of the UK’s leading online leisure and entertainment company’s, BlueSquare is licensed out the UK Gambling Commission’s whitelisted Alderney jurisdiction, and accounts for a large share of the sports betting traffic generated in Europe.

A recent agreement with Mkodo Limited to develop an iPad sportsbook is just another innovative addition to BlueSquare’s already impressive lineup of mobile application platforms. In fact, BlueSquare reports “fantastic growth” over the past year on the mobile front. A partnership with Mkodo now is certain to bring in more mobile traffic, especially with Apple’s range of products, which account for over half the traffic handled on the Mkodo platform.

Google Android Starting to Show it’s Face in Mobile Online Gaming Sector

Tuesday, June 22nd, 2010

To debate which smart phone is better – Google Android,  iPhone or Blackberry – is kind of a pointless, albeit fun debate. Where one phone lacks, another excels – and vice versa. Me personally, I am an iPhone user. Call it loyalty, laziness or a three-year contract :), all I know is that when I picked up an iPhone for the first time, I realized that I had officially entered “the future”.

As for a close friend of mine, he has had all three of the aforementioned smart phones, and currently is the proud owner of the Android. And while he will be the first to admit that the Android does some pretty cool stuff (like take a photo with flash), there is some user-experience that he misses about the iPhone, which his wife is still the proud owner of. So yes, the debate I referred to is one which I have personally witnessed take place between a happily married couple – only to end in name-calling and smashed furniture. Just kidding. As I said, it’s a friendly and fun debate.

In terms of online gambling, both the Android and iPhone are equally available. In other words, both phones are available through applications built by the leading online casinos, poker rooms, bingo rooms and internet sports books today. The most recent example I can think about of an online gaming operator developing applications for both the iPhone and Google’s Android is Unibet. The Malta-based operator just announced the launch of a client-specific (Android user’s) application for it’s popular sportsbook, which covers everything from the World Cup to U.S. politics.

On the heels of an iPhone application launch (last October) with Swedish mobile games developer, Mobenga, Unibet has become one of the first developers to launch a sports betting app specifically for the Android. Once again partnering up with Mobenga, Unibet revealed that the application was designed to convey the “feel” of Unibet, while still resembling the previous mobile app developed for iPhone users. In other words, the user-experience quotient still remains high.

So, on behalf of all mobile phone user’s (even those without the Android, yet still likely to adopt the Android), I say thanks Unibet and Mobenga for showing us it can be done. And with that folks, expect to see many more Google Android mobile gaming applications from your favorite online casinos and betting sites in the very near future.

Apple Approved Apps Coming Soon to an Online Casino Near You

Monday, May 31st, 2010

Check out Will Hill Casino's Mobile Phone App for iPhones

Check out Will Hill Casino's Mobile Phone App for iPhones

The race for online betting App’s is on! Following William Hill’s recent announcement the online casino operator had submitted an application to Apple for a downloadable app that would allow user’s to make real money wagers on Will Hill’s online sportsbook, three more rival internet betting operators – Bwin, Ladbrokes and Paddy Power – have announced their intent to do the same.

William Hill‘s app is called the “World Cup Predictor”, and apparently gives up-to-the-minute odds on matches, as well as the ability to log into one’s account to post live wagers. The details of Ladbrokes’ app has not been revealed as of yet, but considering the company is planning to get an approval before the World Cup – beginning on June 11th – there’s a good chance it is similar to Will Hill’s World Cup Predictor app.

Ladbrokes’ John O’Reilly says that while their mobile online casino betting suite is compatible with iPhone’s (as is Will Hill’s), launching an iPhone app is a whole new ballgame. ” It’s one thing having a web application, another thing having one through the iPhone Store – it has a different functionality”, said O’Reilly.

As for Bwin and Paddy Power, they aren’t in a total rush to get their iPhone app’s approved. Bwin’s Tomer Katz said his company is hoping to launch their app soon after the World Cup (pending an approval from Apple), while Paddy Power’s Darren Lovern said they are thinking about launching an app (ideally before the World Cup), but are weary of potential problems getting their application approved by Apple.

A taste of the mobile online casino action on your Smart Phone

A taste of the mobile online casino action on your Smart Phone

These concerns certainly aren’t without merit, albeit Apple did reverse their stance on gambling apps – having initially rejected apps submitted by Betfair and Tabcorp, only to later approve both applications. The main concern on Apple’s part, it would seem, pertains to children. One of Apple’s criteria for approving app’s is that it isn’t inappropriate content for children. Well, considering there are plenty of apps that are essentially pornography, Apple apparently has a standard by which to keep tabs on the more adult stuff.

Other criteria Apple looks for when reviewing app’s is whether or not the app crashes frequently (obviously), if it has buggy software in general, if there are unauthorized API’s being used, privacy violations and (get ready, this is the big one), whether or not the app “degrades the core experience of the iPhone”. As revealed by Apple recently, there is a forty person team reviewing some 8,500 new apps and updates to existing ones each week. Eighty percent of app’s are approved without changes needed, while 95% of all applications are approved within a two week time period.

In short, the likes of Bwin, Ladbrokes and Paddy Power need not worry about their app getting denied by Apple. All you supped up online gamblers be on the lookout. There’s bound to be an app coming out soon from your favorite online casino.