Posts Tagged ‘gambling apps’

Google Store Open to Online Gambling Apps

Saturday, August 5th, 2017

Google Play online gambling apps
The Google Play Store, has had an on-off relationship with online gambling apps for quite some time now. For the longest span of time, the Play Store was expressly off limits to applications that served sites participating in real money gambling. And then – unceremoniously – Google allowed for-money, fantasy sports apps onto their platform leading up to the 2015 NFL season.

When asked about the addition, Google stated that the two apps, FanDuel and DraftKings, were part of a “closed, limited pilot program”. But from that point on, despite speculation that the addition of for money online gambling would soon be allowed in the Play Store, the prohibition remained in place beyond those two applications.

Now, as of August 2nd, it has been reported that for money gambling apps are now officially allowed in the Play Store, as long as they are geo-targeted to residents of the United Kingdom, Ireland, and France. Google has also laid out several other regulations that must be fulfilled by the applications in order to be granted access to the Play Store.

There is a thorough application process that each company must satisfy and have approved by Google, in which the applicant must prove their app fulfills all laws and industry standards currently set for online gambling in the countries in which it will be distributed. This has to be proven by supplying a valid online gambling license for these countries. Also, the app must have technology that prevents underage persons from gambling on the application as well as residents who live outside of the designated licensed areas.

Google prohibits the use of any Google affiliated payment services. The app must be free to download, rated as “Adult Only” and provide easily accessible information on responsible gambling.

These type of regulations mirror some of the oness that have long been in place on the Apple App store in regard to for money online gambling applications. As regulation on a country-to-country basis expands, it will be interesting to see which of the two application platforms will be the first to allow a similar expansion of online gambling applications. It will also be interesting to see if this expansion will continue to shape how online gambling companies develop their products.