Posts Tagged ‘dragonfish’

Dragonfish Enters Italian Online Gambling Market by Way of Bwin

Wednesday, March 24th, 2010

There is hardly a hotter European iGaming market right now than Italy. Although opening its online gambling sector in stages, Italy is expected to become one of the more liberalized, not to mention, largest profit bearing nations in the European iGaming industry.

Bwin, which holds the largest share in the European iGaming market (8%), has been very busy of late getting set up in Italy, including the launch of it’s Ongame poker network, now boasting an estimated 5 million players. Fueled by an acquisition of the Italian gaming operator, Gioco Digitale, in September last year, Bwin’s presence in Italy will now be overseen by Dragonfish – the B2B division of 888 Holdings, which Bwin just signed an agreement with.

As part of Dragonfish’s wide range of Total Gaming Services package, Bwin will receive marketing, operations, epayment, and of course, the best in casino gaming technology from Dragonfish during its first foray into the Italian online gambling market.

What makes Dragonfish especially capable to handle the Italian market is the diversity of its platform. Enabling seamless cross platform integration (casino, bingo, poker, sports) under a single ePayment solution, Dragonfish offers it all. And with access to over 1,000 multi-lingual games from a variety of software platforms, Dragonfish provides a comprehensive selection of the best online casino games available today.

Just how well things turn out in Italy for Bwin, and consequently, Dragonfish, remains to be seen. As is the case elsewhere throughout the 8.3 Billion European iGaming market, the restrictions imposed against foreign online gambling operators may end up being too tight for comfort.