Posts Tagged ‘blue square’

Rank Interactive’s Blue Square Developing iPad Online Sportsbook With Mkodo

Wednesday, July 7th, 2010

I’m pretty sure everyone could have predicted that Apple’s iPad would be yielded as a tool for gambling at online casinos…eventually. Heck, when it first came out, I was surprised there wasn’t already an online betting application designed to seamlessly integrate with the iPad browser. But then again, why would there need to be? The iPad is essentially a lighter and more manageable laptop…..err, handtop.

I suppose this is where we begin charting deeper into the world of user-experience. Sure, you can still log onto any online casino or your favorite poker room through the Safari browser on the iPad. However, just as there is a difference between a mobile version of a website and the regular website, you will have to scroll around more to find what you are looking for – the main reason being differences in screen size.

If you want to see what I’m talking about in action, well, first you will obviously need to get your hands on an iPad. Secondly, you should navigate your way over to BlueSq.com – the online sports betting division of London-based Rank Interactive. One of the UK’s leading online leisure and entertainment company’s, BlueSquare is licensed out the UK Gambling Commission’s whitelisted Alderney jurisdiction, and accounts for a large share of the sports betting traffic generated in Europe.

A recent agreement with Mkodo Limited to develop an iPad sportsbook is just another innovative addition to BlueSquare’s already impressive lineup of mobile application platforms. In fact, BlueSquare reports “fantastic growth” over the past year on the mobile front. A partnership with Mkodo now is certain to bring in more mobile traffic, especially with Apple’s range of products, which account for over half the traffic handled on the Mkodo platform.