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Smart Technology to Boost Online Gambling

20 February 2014 by Devon Chappell

mobile gambling research 2016By the year 2018, the worldwide total of revenue generated by gamblers using smart phones, tablets and other mobile devices to place real money wagers online, is expected to reach $62 billion. A far cry from the $10 billion generated in 2013, the mobile sector of the online gambling industry is still in its infancy.

While $10 billion wagered by simply using phones and iPads from various corners of the world is impressive enough, we are now looking at projected estimates topping 6 times this number in only the next 4 years.

The renowned Juniper Research recently did extensive investigation seeking out the value of mobile gaming. Findings within this research show that impending legislation is the keystone in the success of its massive projections by 2018. The further development of available casino games on targeted mobile devices will also greatly impact increased revenue.

It is estimated that the new beginnings of successful mobile gaming launches in US markets such as Nevada, New Jersey and Delaware, has prompted other states to begin legislating online gambling, and now targeting the mobile aspects from the get-go.

Worldwide, operators are being lured into developing mobile casino platforms, due to burgeoning competition and sheer demand. The growing success of free game play for entertainment – which although doesn’t directly compete with the real money wagering concept – remains to show how successful and attractive games such as slots and poker can be on mobile devices.

An increasing number of lottery programs are also paying very close attention to this new wave of technology, and are looking keenly where potential expansion is concerned. Historical lack of competition in the lottery industry has represented a very small overall motivation to further develop with newer technologies. However, with so many new options for lottery players to perhaps play other similar types of games for real money online, retail ticket providers will now need to push distribution through online and mobile venues to remain competitive. With this scenario fresh on the horizon, its impending action is all but laid out.

While the subject of mobile platforms and solutions is now being addressed fully all over the world, various markets such as the US – where online gambling is now approved in a handful of states – stand to gain millions in additional revenue within the first year alone of launching a mobile casino platform for consumers to wager with complete convenience.

New Jersey – where the online industry has been slow to take off – stands to make up for lost time with mobile expansion fully underway. Additional US states are bound to pay closer attention to new projections where impressive figures are now being eyed.


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