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Sega Casino Shuts Down in Less Than One Year From Launching on the Web

20 September 2010 by Devon Chappell


Yours Truly will be the first to admit when I’m wrong. I will also be the first to admit when I’m right. It’s only fair, is it not? Now, aside from digging up some old articles and forum posts that I dished out about Sega Casino (okay fine, I alread dug them up), let me just say, “I told you so, I told you so, I told you so”. Okay, now I’m annoying myself. And not that anyone was disagreeing with me, it just seemed like when Sega Casino was first launched online earlier this year (they have already closed up shop), there was a lot of what I like to call “misplaced hype”.

Basically, Sega Casino began recruiting affiliates in preparation for launching it’s real-money online casino using software powered by Playtech. Yes, they tried to recruit Online Casino Suite. Obviously, we did not buy into their promise of being a “premiere online gaming” destination. For one, there was no proven track record, other than the riding off the popularity of Playtech and Sega. Secondly, besides the fact that we were a little concerned Sega could potentially attract an underage gambling crowd (yes, it’s the same SEGA that brought you Sonic the Hedgehog and a spew of cool video games), people involved with management were spamming our forums with the most ridiculous and annoying spam that you can think of.

And not that spam just by itself isn’t annoying, but in this case, we were hit by a deluge of that mindless kind of spam that just makes you want to poke your eyes out (or rather, the eyes of the spammer). But since that doesn’t solve anything, your’s truly was left to police the forum and wash away the stain that was Sega Casino spam.

Let me give you an example, because I don’t think anyone can appreciate just how bad it was. Let’s say there was a thread discussing the finer points of Blackjack strategy. One of these spammers would sure enough enter the convesation and directly respond to a question like, “Should I split a pair of sevens?” with “Go to Sega Casino for an unheard of slots bonus worth thousands in free money!. I call Sega home and never want to leave!! There’s so much to play here!”

After giving repeated bans to a few members (who were probably the same person), I gave gave them a golden chance to just be up front about their association with Sega Casino, and then in time (after making some real forum posts and helping other members), we would think about letting them to post more promotional things. Heck, at that point OCS might have thought about becoming an affiliate. But no! The spammer actually had the lack of sense to deny the association. They claimed to be a player. And pray do tell, what player repeatedly posts SEO links to online casinos with car-salesman lingo?

Anyhow, considering this run-in, I am not at all surprised that Sega Casino has already called it quits after only being online for less than one year. Let it be a lesson to anyone out there thinking about starting an online casino. Don’t resort to shady marketing tactics. Invest in your product, do the right thing, and the Casinos Edge will pay off in the end. For God’s sake, the odds are in your favor! And for all the players reading this, let it be a lesson to only play at online casinos recommended by OCS 🙂 I hate to say it (okay, maybe I don’t) but I’ll say it anyways: I told you so, I told you so, I told you so!

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