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Playtech Wants to Keep Things Loose

17 May 2011 by admin

Playtech is one of the most widely known software developers of online casino games. While not the biggest fish in the pond, they are no pushover that is for sure. And that is exactly what William Hill learned after the latest bout in which Playtech tried to loosen itself up business-wise.

Both Playtech and William Hill PLC have been in and out of the news the last several months. The whole thing started when Playtech opened up talks with Ladbrokes about working with them in regards to supplying software to Ladbrokes online casino operations. On the surface this might sound like no big deal, that it is just business, but the discussions really set off William Hill PLC. And for good reason: Ladbrokes is the chief competitor of William Hill Online. Can you say ‘uh oh?’

As soon as it became clear that Playtech looked to be beginning to make business noises with Ladbrokes, William Hill PLC ran off to grab up a court order. That court order was an injunction that would protect William Hill Online’s interests from being damaged by a direct competitor offering identical games and services. Ladbrokes already receives software support from other online software developers; taking on some of the services offered by Playtech would have given them a leg up over William Hill Online that they would not have been able to directly compete with. The injunction also put a hold on Playtech from making any arrangements that could be seen a unilateral action; such unilateral action would violate the joint venture terms between Playtech and William Hill.

But thankfully all of that is behind Playtech and William Hill PLC. The two companies reached an agreement, an accord you could say.

Both companies have more flexibility in how they do and who they do business with. Playtech can offer some of its services to other online casino operators. And at the same time, William Hill Online, despite still being a joint venture, can receive software from other software developers. Both parties are now happy with their new business arrangements that will allow them to remain loose.

The new arrangements have allowed Playtech to enter into an arrangement with Gala Coral. Due to some restructuring going on with Gala Coral there is some speculation as to whether or not this arrangement will be beneficial to both companies. But it does show that Playtech is already testing the waters of its newfound freedom.

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