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Playtech Sets Sights on U.S. Market Minus Competition With Local Casino Operators

26 August 2010 by Devon Chappell

Shortly after Cryptologic Software’s CEO stepped down from his post because of a very ugly 2nd Quarter financial report (and perhaps some other things…dunh, dunh dunh!!!!!), one of the longtime online casino software developer’s major competitors, Playtech Software, has revealed that things continue to go well for the former U.S. facing gaming giant, and that the company is biting the bit to get back in the U.S. market.

Or perhaps I should quote Playtech’s CEO, Mor Weizer, who more CEO’ish put, ““The timing is not clear but we see a genuine and positive momentum towards the regulation of online gambling,” said Weizer. “We see a lot of interest from operators in the U.S., and we are in discussions with various local groups.”

The timing that Mr. Weizer refers to is regarding just exactly when the United States government gets their fingers out of their butts and passes legislation to regulate online casinos, poker rooms and other popular forms of internet betting in the States.

Regarding these “discsussions”, Weizer revealed in a Dow Jones Newswire article that his company has already formed several strategic alliances with U.S. companies standing to benefit greatly from U.S. online gambling traffic. One such company is the New York based Scientific Games Corp., which one would presume to have a foothold on the software development activities and licensing partnerships in the States.

As for Playtech, they seem to grasp the fact that local casino brands will likely dominate online gambling traffic in the U.S. As such, Playtech has not showed any moves to broaden it’s cadre of online casinos to include U.S. themed betting destinations. On the contrary, Playtech is choosing to abstain from direct competition with operators, and is currently fielding interest from U.S. based gaming operations looking for B2B services, including the licensing of Playtech’s online casino software platform.

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