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Playtech Moving Ahead in Online Realm During Industry Shift

20 July 2011 by admin

It used to be that the most well-known online casino game software providers were Microgaming, Vegas Technology, Real Time Gaming and Rival Gaming. But the industry had best prepare itself for the next big online casino software developer who is on a strong rise: Playtech.

There is certainly a shift in the online casino industry, and while most are focused on what is happening with PokerStars and Full Tilt and those indictments, there is also a large shift and shuffle happening in the online casino gaming software realm of the industry. For starters Vegas Technology seems to be closing its online casinos and bowing out of the US market, which could be the result of the English Harbour group closing its online casino operations as of August 1st. As a result Real Time Gaming has moved to the forefront of the US casino online market. Thus far Microgaming and Rival are holding strong in their respective places.

But everyone had better hold on to their virtual chips. Playtech is coming up fast from further back in the pack. The last year has been rather exciting for the online casino software provider. Just in terms of finances alone Playtech is going strong, ending the second quarter with an increase in overall revenue of €39.6 million. When looking on at the revenue coming in from online casino partners, that revenue increase was €27.3 million. Such profits are only likely to increase as a result of the deals that Playtech has made thus far.

For starters their joint venture with SciPlay has tied Playtech to the US online poker market. California is working on legislation that would give them an intrastate online poker network that would wait in the wings until the federal government green lights online gambling; California has chosen SciPlay and by extension Playtech to power the state’s online poker platform.

But that is only Playtech’s deal in the US market. The rest of their forward motion is happening in Europe. A partnership was made this past May with Casino Grad Madrid. This partnership has allowed Playtech to enter the online gambling market in Spain. There was also the closing on a deal with PT Turnkey Services; PT Turnkey is a Euro Partners holding company that has also worked with brands such as Casino Tropez. In addition to entrance into the Spanish market and US market, Playtech is also moving towards the mobile online gambling arena with the purchase of Mobenga, which is a mobile specialist.

But the most recent big news for the online casino software provider is the large deal made with Gala Coral. This is the single largest deal that Playtech has made to date. With a profit outlook of €5 million each year, Playtech will provide Gala Coral with their full line of online casino games as well as their IMS platform to support the entire range of Gala Coral products for ten years. This is understandably a huge deal for Playtech and is projected to start showing a profit within the first half of 2012.

That is a lot of moving and shaking for one software provider of top casino games online. All of these deals are moves forward that will place Playtech in some pretty strong market positions—and in multiple markets too. Playtech is going to be one of those online casino software providers to keep an eye on.

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