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Playtech Makes Move Towards Land Casinos

25 January 2011 by admin

One has to somewhat question Playtech’s recent purchase of Intelligent Gaming Solutions (IGS). On the one hand, bravo to Playtech for having such a successful year as to have the means with which to purchase a casino management systems software company. Such a thing could not have been cheap.

But what I want to know is why Playtech, one of the well-known and respected software developers of online casino games, is buying up a casino management systems software company while Playtech’s contemporaries are buying up and partnering up with mobile app software developers. Other online casino software developers are aligning themselves with mobile app developers because it looks as though that is the direction that casino gaming is going—to mobile devices, such as iPhones, iPads and other cell phones and portable devices. There are already apps out there for mobile blackjack, poker and other casino games individually. And at the end of last year 32Red was successful in launching the first ever play for real money casino app tied to their online casino; only 32Red players can play on the app though.

So with all the fuss over mobile casino gaming and mobile casino game apps, why on earth would Playtech scoop up a management systems software company for land based casinos?

For one thing the deal is expected to bring in £5.5 million to Playtech over the course of the next three years. For those of us in the States, £5.5 million is the same as $8,680,364 in US dollars. And $8 million plus is a lot of money.

Mor Weizer, Playtech’s Chief Executive Officer, said, “We continue to position Playtech as the independent software provider of choice with market leading integrated technology. We see this deal as increasing Playtech’s unique competitive advantage and cross-platform capabilities. The IGS management team has a long track record in the development of such systems and we are delighted to welcome them into the Playtech family. They will enhance our capabilities in a product area which will further our attractiveness to land based operators.”

What Weizer is saying is that, while many other online casinos are heading in one direction, Playtech is heading in another direction that they still feel will provide them with plenty of opportunity for growth. And since the mobile casino market is looking a tad on the crowded side, Weizer may just be right. For Playtech to be heading in the direction of working with land based casinos, it opens a door to a less traveled casino route. With all the other online casinos going mobile, Playtech’s purchase of IGS puts them into a market that is much less crowded

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