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Playtech Acquires Mobile Betting Software, Moves Online Reach Even Further

21 July 2011 by admin

Remember yesterday when we here at told you that Playtech is going to be the online casino software provider to keep an eye on? This was because of the deals they had made with California to handle their online poker needs should the state move forward with their intrastate online poker bills. Playtech also made a major deal with Gala Coral recently that has made big news in the online casino industry. After taking up and making a ten year deal with a major online gambling company and making a deal that would gain them entrance into the much sought after US market, Playtech is spreading to the mobile market.

It has now been confirmed that Playtech has indeed bought Mobenga. Mobenga is a Swedish mobile gaming technology software developer. The deal cost Playtech €23.8 million, but it promises to reap a great deal of profit as more and more online gambling expands into the mobile sphere.

“Recent developments in mobile gaming are increasingly important in driving player acquisition and delivering demonstratable revenue streams. Sports betting has always been the core product for many operators—one which creates different cross selling opportunities to other gaming products. This deal will position Playtech as the leading mobile gaming provider to take best advantage of the growth in mobile gaming and to integrate sports betting alongside its existing mobile casino, poker and bingo offerings, providing the operators the ability to offer a complete multi-product mobile gaming solution,” said Mor Weizer, the CEO of Playtech.

So what does all of that mean? It means that while Mobenga may be a mobile sports betting platform right now, Playtech intends to evolve it into a multi online gambling and casino game platform. Offering such a platform to their partners in the online casino industry would put Playtech with the most versatile, one-stop-shop for online casino gambling options.

This is one online casino software provider that we here at intend to t keep a close eye on and to follow to see just how their expansions fare and to see just how far their reach will go. This is going to be an exciting year for Playtech and the online casinos they are already partnered with.

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