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Party Gaming’s AffClub Receives eCOGRA Certification Covering Affiliate Management

9 July 2010 by Devon Chappell

The Party Gaming Group has announced that yet another eCOGRA certification seal has been awarded to the far-reaching gaming emporium. This time around, the accreditation applies to the marketing and business end, covering Party Gaming’s affiliate management group, Aff Club. Following eCOGRA’s approval of PartyPartners earlier in the year, AffClub’s eCOGRA certification is a markedly positive sign that Party Gaming is out to earn the trust of it’s affiliates.

One would think this a wise business decision, considering that affiliates bring in a large portion of the business generated at online gambling destinations. Not too far different than the actual experience of online gamblers selecting an online casino to play at, affiliates must ask themselves if an online casino operator can be trusted to do business with, and if so, how those business dealings might play out. Getting paid out, and doing so in a timely manner is the ultimate ongoing test for any operator.

According to eCOGRA, which also awards online casinos a “Safe and Fair” seal, demonstrating the highest standards of operator transparency and responsible gaming standards, the affiliate program accreditation ensures Aff Club engages in practices that show the fair calculation of affiliate revenue, prompt delivery of payments and open channels of communication between affiliates and players.

Managing affiliate programs for nine successful online casinos and one poker room, Aff Club certainly has a lot on their hands. With the addition of an eCOGRA certification, Aff Club has a very high standard to live up to. Certified for partaking in industry best practice standards, they have no doubt earned a reputation as being one of the top online gaming affiliate networks in business today.

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