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20 April 2012 by Devon Chappell

Here at Online Casino Suite, we specialize in online casinos. Big surprise, right? What you may not know, however, is that in addition to reviewing online casinos, we also do our part to review the other guys doing the reviewing. In other words, we also pay close attention to other website’s just like Online Casino Suite. Going off the title of this post, you should know we’re specifically talking about Sure, it would be easy for us to deem them as competition and do all we can to not give them any good press. But why would we want to do that to one of the good guys – to other sites like OCS who are working hard to raise the standards of the online gambling industry?

The fact of the matter is that reputation is everything in this business, which is precisely why online casinos are always looking for good press. And for those operators who can’t get it from independent sources – for one reason or another – they will simply make it for themselves.

You probably wouldn’t know this unless you worked in the industry and had a back-stage pass to see what really goes on, but the truth is that certain unscrupulous operators will actually create their own so-called “casino review sites”, using them to do nothing other than promote their casino brands. And when I say brands, I mean brandzzzzzz. No, those aren’t z’s for sleeping, that’s my way of emphasizing plurality. Another fact most online gamblers do not know is that the number of operators in business today – especially those doing business with U.S. online casino gamblers – is fewer than you might think.

That’s because most operators own and manage several brands using the same software platform. It’s the classic case of fishing. The more hooks in the sea, the better the odds of catching a fish – or even better – a whale. Needless to say, one lone big-spending, unlucky whale can keep an online casino in business.

From a player’s perspective, the end result is a lot online casinos with different branding design, but essentially offering the same exact online gambling package. Some casinos don’t even bother changing up promotions. And yes, these are usually the same folks who launch “independent” review sites, used for no more than giving high ratings to their casino brands.

So, to make a long story short, this is why we pay attention to the other gambling portals out there publishing online casino reviews. While we’re not going to tell you who the fakes are (there’s simply too many), we can tell you what to look for. Frankly, it’s pretty obvious when you come across it. It often amounts to a whole lot of generality and hogwash praise. Granted, there are some online casinos out there that deserve praise. However, there is a fine line between a biased and unbiased recommendation. One is frank and specific, the other is filled to the brim with generalized marketing lingo. In other words, a distasteful sales pitch.

Casino review sites that do indeed publish helpful, unbiased reviews are the minority. If we could pick just one (besides OCS of course), it would be – Reviews of the top online casinos get no better than this. In fact, this site was a major inspiration and model for OCS. If we’re going to give credit where credit is due, then By God, let’s really give it! Not only are their reviews informative, they are in-depth and timely. To really get an idea of what we mean, give them a visit (tell ’em we sent you) and have a read for yourself. And as always, do your own due diligence before gambling at online casinos for real money.

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