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Online Bingo Rooms Continue Catering to Growing USA Market

24 May 2010 by Devon Chappell

Ahhh...the good 'ol days of old smoky bingo rooms

Take a deep whiff...second hand bingo hall smoke at its finest; Credit: Rocket000

United States citizens have long been a prodigious source of the revenue that accounts for the multi-billion dollar online gambling industry. While it is impossible to give exact figures for each of the many forms and branches contributing to the overall industry as a whole, it is common knowledge that online poker, sports betting and online casino games account for the bulk of revenue going to offshore online betting destinations.

Although not as popular as the online casinos and poker rooms, online bingo rooms certainly take in their fair share of U.S. internet traffic. Steadily increasing over the last five years, online bingo traffic doesn’t just come from bettors looking for more of a social online gaming experience, which it does indeed provide for. Bingo traffic also comes from the same demographic of gamblers who enjoy frequenting online casinos for their large progressive jackpots and free bonus offers.

The US friendly bingo rooms of today, such as those making up the World Bingo Network (WBN), are now actually rivaling online casinos in many regards. Offering large free cash welcome offers of their own, bingo rooms are attracting loyal bettors looking for a good chance to win some money (with some free money, of course), and who also value the casual entertainment factor that inevitably becomes more interesting with the social element.

Bingo rooms like USA Bingo, even offer casino-style side games, such as micro-slots, roulette, blackjack and video poker. It’s no coincidence these are some of the more popular games at online casinos. By offering these popular games to bettors who are typically inclined to play at online casinos, USA Bingo is, in effect, introducing the game of online bingo to more players, many of whom now consider bingo their “game of choice”.

Knowing just how loyal many of their American bettors are, WBN and USA Bingo are also committed to keeping their doors open in light of the pending online gambling legislation (the UIGEA) seeking to block certain forms of online wagering. WBN is ever-so-aware of this potential roadblock, and has even published an announcement on their website, stating that they will continue monitoring the situation while remaining open for business on the US front.

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