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New Jersey Comes Out Strong to Wager Online During Debut

28 November 2013 by Devon Chappell

And their off! New Jersey is live and betting online! Even with Nevada hosting poker online for money since April, and Delaware sneaking into the fold just weeks ago, all eyes are now on New Jersey. Reports from state regulators are that the state has been “inundated” with gamblers signing up for real money online casino accounts.

Whether logging on from a rest stop in Egg Harbor or from home, many residents and visitors in New Jersey have more than eating turkey on their mind this week. According to the director of the New Jersey Division of Gaming Enforcement, over 10,000 players have registered accounts in the first couple of days – And thousands more will have by the time you read this.

A half a dozen online casino companies have been given the green light to go live and will operate under 13 different websites. They were allowed to start at 12:01AM Tuesday, November 26th. This came after a 5-day period of “soft starting” that turned out to be successful.

Those to make the biggest splash will no doubt be the three casinos from Caesars Entertainment Corp: HarrahsCasino.com, CaesarsCasino.com and its poker site WSOP.com. Another impressive launch comes from Borgata Hotel Casino and Spa that also launched its poker room, BorgataPoker.com as well as its full casino platform BorgataCasino.com.

New Jersey may be the third state to go live with gambling online, but is so far the most successful with few issues. Granted, there have been banking issues. Some credit cards have been erroneously declined because the banks were located outside the state of New Jersey. However, these types of errors are not indicative of wrongdoing by any party. If anything, it means the casinos are doing their job to properly identify a consumer’s location. As you know, to gamble in New Jersey, you must be physically present in New Jersey. The technology to geo-locate has been working well.

The Caesars online casinos are using the 888 Holdings and Amaya software brands to power their sites, while Borgata’s casinos have partnered with bwin.party. Digital Entertainment Plc has also been given the go ahead to launch two Party-branded sites, nj.partypoker.com and nj.partypoker.com/casino. Interestingly enough, another casino brand to watch will be Trump. Betfair – a London-based company that is powering the online casino for Trump Plaza – has yet to release any news of its launch.

There is no shortage of reasons why the state of New Jersey seems to be the most successful state to get started with online gambling, but the fact that the state is the most populous of the three that have gone live is not lost on anyone. 8.9 million people call New Jersey “home”. By comparison, Nevada has a population of 2.8 million. Delaware has less than a million residents, coming in at just 917,000. In short, New Jersey provides a huge opportunity to the iGaming industry because New Jersey has obviously taken a decision to enable regulated operators to offer a full suite of casino games, and not just poker.

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