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New Advisory Group Formed for US Online Market

18 May 2011 by admin

There is a lot of positive outlook on the US government regulating online gambling in the near future despite the Black Friday seizure of the three largest US-facing online poker sites a little over a month ago. The believed idea behind the seizure was to intimidate US residents into ceasing to play. It was an intended feat tactic that brought on the opposite result. US citizens became upset that a portion of their government wanted to tell them what they could and could not play and what they could and could not spend their money on. Ironically, the seizure proved to actually move the effort forward to regulate online gambling in the US.

While regulation has not passed yet, companies in and outside the US are gearing up and preparing to work with and enter the US market once it does open up. Which is thought to be likely. Overseas deals are being made in order for software developers and online casino operators will be in line to apply for licenses and to offer their services to US companies when they make the move to move into the online gambling market. However three gambling companies have banded together to create an advisory firm aimed at being a one stop shop for US companies looking to get underway in the great wide world of online casinos and gambling.

The name of this advisory firm is Global iGaming Advisors (GiGA), and it is made up of two groups from the UK, H2 Gambling Capital and Gaming Edge Associates, and a group from New Jersey, Spectrum Gaming Group. GiGA will not be limited to only US businesses, but there is a strong desire to work with US companies because the market is so large it will offer a ton of business opportunities. As one of the partners, Anton Bell, from Gaming Edge Associates put it, “Our partnership brings together our gambling knowledge and expertise from both the European online and US retail markets and we are excellently positioned to advise clients looking to develop their online business, especially with the regulatory changes expected in the US.”

And it is not just the overseas groups that are in high spirits over the GiGA advisory group. The Managing Director of Spectrum Gaming Group in the US, Michael Pollock, commented on the new group: “Our growing US client base welcomes the expertise that H2 and Gaming Edge bring, especially their hands-on experience working with many of the leading online operators. Our network of longstanding relationships with US land-based operators, lottery directors and legislators enables us to connect clients with the right people, informed and equipped with the knowledge to make the right business decisions.”

Wow, what a mouthful, but Pollock is right. Some of the services that GiGA now offers evaluating and analyzing the online gambling market both in the US and overseas to help businesses choose their directions. GiGA can also provide their clients with support before, during and after the licensing process, as well as helping businesses to determine their strategies for marketing, launch, visions, models and organization planning. Also in GiGA’s list is the ability to point businesses in the right direction to the software they are looking seeking for their online casino ventures.

And that is putting all in very short terms. GiGA is appearing in the online gambling industry with a strong list of services, and the connections that come from the European market and the US market. At this point in time and with the background this group brings together, this is likely to become a strong firm for US companies who want to open a casino online when the US market opens up. Not ‘if,’ but ‘when.’

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