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Nevada Gaming Board Approves GambleID

2 June 2013 by Devon Chappell

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One of the biggest hurdles in developing online gaming regulation, ie., legitimizing online wagers, has always been the ability to effectively identify a player and their actual location in order to comply with jurisdictional laws. After all, one region may legalize gaming online but without the physicality of a casino.

So then, without a place to literally check identification, what’s to stop someone from playing online in a location they are not allowed to? Fortunately, there’s quite a lot – and all thanks to modern-day technology.

The Nevada Gaming Control Board (NGCB) along with the Nevada Gaming Commission (NGC) just approved GambleID for a gaming license as a Class 2 Service Provider. GambleID will effectively apply customer insight to online gambling sites, meaning, it will provide the software for identifying and authenticating casino patrons online. With this new approval by the NGCB, GambleID has become the 23rd company to be given an online gaming license to operate within the Nevada online gambling industry.

GambleID’s platform provides a full start-to-finish process that provides complete insight into player identification and location verification. One of only a few companies that can provide this authentication process with online casinos, GambleID’s technology will ensure that in Nevada, all players logging on and gambling online, are residents of Nevada, or are at least qualified to play while physically in Nevada. In a way, you could say that even online, “what happens in Vegas, stays in Vegas”.

While GambleID is not a new company, it has historically provided products and solutions designed to meet the regulatory compliance requirements of the online gaming industry at large. GambleID is confident that their concepts for helping online casinos verify players will be essential and valuable for the next market to be legalized for online gaming.

According to GambleID, its multi-layered platform effectively verifies identity, validates location, digitally fingerprints devices, provides payment authenticity, risk mitigation, and even forecasts customer value and ranking using resourceful tools through its fully managed services.

It’s quite obvious that regulators are concerned when it comes to reducing the risk of improper gaming. As tricky as it may have been in the past to verify a player and their location, those days are surely dwindling as technology has advanced in order to meet the massive demand. The announcement for approval coming from the NGCB and NCG is a huge achievement for GambleID and a major move toward further legitimizing online casino gambling in the United States.

When it comes down to it, developments like these really are a win-win for all parties involved. As gaming operators vie for online licenses, completely accurate software for proving a player’s identity and where they are truly located is vital. Without authentication, casino operators might as well forget about applying for a regulatory license. Advancements like this are an integral part of online gambling expansion, for as new US states and other regions of the world consider legalizing real money online wagering, all eyes will be on jurisdictions like Nevada.

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