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MGM Ups Casino Rewards Program

17 February 2012 by Devon Chappell

metrogoldwynmayerOne thing that most everyone can agree on – it feels great to get something for free. Rewards programs have been based on this principal since their inception. The more you purchase from a certain company, the more you are rewarded with points towards a free purchase.

Anyone with a frequent flyer program membership knows exactly how this works. What most people don’t know, however, is what it feels like to be rewarded for their spending on a trip to the casino. That is because the average casino rewards programs have traditionally been for gambling only. And the only gamblers that were benefitting regularly were the high rollers. But MGM Resorts international is taking a new approach.

With their new and improved “M Life” website, MGM is offering customers the ability to make reservations at any of the thirteen MGM owned casino resorts and earn rewards for their loyalty along the way. All purchases will yield points for customers. This includes hotel accommodations, restaurants, live shows and any of the more extravagant offerings that can be found on the “M Life” website. Loyalty rewards are no longer reserved for only the high rollers at the tables. Now customers can feel the rewards of loyalty at nearly every step.

As reported by Oskar Garcia at Associated Press, MGM Resorts International has just inked a deal with Ameristar Casinos that will link their marketing efforts and expand member benefits.

“With our Ameristar alliance, our members can enjoy the high level of experience they have at MGM Resorts’ properties in more destinations across the U.S.,” said Jim Murren, Chief Executive Officer for MGM Resorts International.

“This also provides Ameristar’s Star Awards/Plateau Players Club members exclusive experiences and offers at our Las Vegas properties that they wouldn’t have access to otherwise. This relationship is part of an aggressive expansion plan for M life.”

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