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“Lord of the Rings” Trilogy to get Branded into Online Casino Slots

5 February 2010 by Devon Chappell

Lord of the Rings Video Slot Coming to a Microgaming Online Casino Near You!

Lord of the Rings Video Slot Coming to a Microgaming Online Casino Near You!

Microgaming’s online casino software platform has long been valued for the sheer number and diversity of casino games in its portfolio. Offering more titles than any other top-shelf (or low-shelf for that matter) casino software developer in business today, Microgaming has never been one to get overly creative with their games. And not that their slots have been anything short of creatively themed and highly innovative, Microgaming has simply ceased from going to the extent that two of its closest rivals – Cryptologic and Playtech – have gone in acquiring licensing rights to develop new slots titles named after popular titles in the entertainment world.

For example, Cryptologic has licensing rights for the Marvel Superhero Comics, DC Comics and Warner Brothers movie titles, including “Braveheart” and “Forrest Gump”, while Playtech more recently acquired the same rights to brand Marvels comic heroes in light of Cryptologic’s enormous success with this series. Granted, Microgaming has licensed the wildly popular Lara Croft Tomb Raider slot (Part I & II), and “Hitman” – both of which started off as movie titles and were consequently branded into popular video games – yet, Microgaming has never really ventured into the world of movies and comics. That is until now.

Microgaming has just announced they have signed a multi-year licensing agreement with Warner Brothers Digital Distribution to brand the Lord of the Rings movie trilogy into a slot machine series. If you’re thinking what I’m thinking, then yes, this is a HUGE deal. There is no denying the enormous worldwide popularity of the Lord of the Rings movies (not to mention the book). Having been nominated for 30 Academy Awards, and winning over half that, including the most esteemed of all – “Best Picture” – Lord of the Rings has an enormous fan base, 97% brand awareness and sky-high DVD rental revenues.

And let’s face it. It’s a fantastic story line perfect for online casino slots entertainment. And when I say fantastic, I mean to allude to the rich fantasy world in Lord of the Rings, which gives an added dimension of entertainment value that, quite frankly, many online slots are lacking. There are so many rich characters and storylines within this surreal fantasy world, there is huge potential to churn out a slot machine like no other – even blowing away Rival Gaming’s innovative I-slots.

I honestly truly hope that Microgaming doesn’t screw this up by slapping up some Lord of the Ring character symbols and a simplistic bonus round on the screen, but rather take their time and commit more resources to developing a top notch game with as much emphasis on the storyline and entertainment value as the gambling. Considering Microgaming’s track record, I have faith they will come through. They simply have to.

In the meantime, Microgaming continues to keep up their reputation as the most prolific online casino games developer today, launching a new set of three or more games each month (mainly slots). This month, the latest batch of new games include three new online video slots, including the timely “Winter Gold” (themed after the Winter Olympics) and Love Potion (lest you forget that Valentine’s Day is around the corner).

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