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Illinois Lottery Looking for Private Management to Launch Ticket Sales Online

2 June 2010 by Devon Chappell

The Current Cool-less Look of the Illinois Lottery

The Current Cool-less Look of the Illinois Lottery...Have a Ball!

These days, it seems every State in America is doing all it can to close budget deficits and bring in more tax dollars. Obviously – as is all the talk of late – regulating online gambling would help tremendously in this regard. While some State’s like California, Washington and Florida are looking to liberalize online poker, other’s are looking for less progressive ways to bring in the badly needed revenue, albeit still related to gambling.

Take Illinois, for instance, where the State General Assembly is looking to the state-run Illinois lottery to improve a below-average (albeit profitable) sales record. And what better way to get a state-run entity to perform better? Easy. Turn it over to private management. And that is precisely what the Illinois General Assembly has mandated the Illinois Lottery do before 2010 comes to a close.

Currently, the Illinois Lottery is asking private companies to submit “expressions of interest” to manage the State’s fifth largest revenue generator under a contract lasting as long as ten years. While the venture will certainly prove to be a profitable one for the company bestowed with the winning bid, the contract will require the private operator to reinvent the face of the Illinois Lottery and ultimately improve performance and revenue.

Acting Superintendent for the Illinois Lottery, Jodie Winnett, said that for one, new management must provide funding for state-of-the-art technology to replace what amounts to severely outdated software and hardware programs currently in use. Secondly, the operator will be asked to improve user-experience by means of new, innovative games and improving customer interaction, all the while reducing operation costs, incorporating best practice standards and meeting responsible gaming standards.

Most importantly, the Illinois Lottery seeks to launch ticket sales online (thank God for the UIGEA carveouts right?). As part of a pilot program mandated by the State General Assembly, the private operator will be required to build a suitable website for accepting online lottery ticket sales. In short, whoever nabs this contract should be sitting pretty the next ten years. For everybody else – especially those of us who won’t be purchasing lottery tickets from the Illinois Lottery (not even online), perhaps this yet-to-be-identified private operator has some good stock up for grabs.

One Response to “Illinois Lottery Looking for Private Management to Launch Ticket Sales Online”

  1. G whiz says:

    Hope to see online ticket sales for Illinois Lottery soon. Currently don’t play the lottery – don’t have time to make that trip and wait in line to purchase a ticket and wouldn’t purchase through a global gaming site. The convenience of online ticket sales will certainly attract new players – until then it’s lost revenue.