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Harrah’s Interactive Entertainment Launches Casesar’s Online: Big Bonuses, Affiliate Deals and More

22 October 2010 by Devon Chappell

harrahsinteractiveentertainmentWe all saw it coming. Even when Harrah’s first came out against regulating and legalizing online gambling, there was something that made us industry folk go, “Just give it some time Harry”. And even though online gambling isn’t legal in the States (and quite frankly, who knows if it ever will be), there is still plenty of legal gaming business to do overseas in Mother England and pretty much all of Europe; Hence the turnaround by Harrah’s to support online casino gambling regulation and open a brand new online casino for…..let’s just say non-Americans.

CaesarsCasino.com, which is now online accepting real money wagers, has no doubt caught the attention of the igaming community, if not for some great new promotions and affiliate marketing deals, at least because of the notoriety associated with the Harrah’s name. One of the largest brick ‘n mortar casino operators in the world, Harrah’s is a huge player on the Strip of Las Vegas. Harrah’s officially owns too many casinos to keep track of (in my book), some of which are the likes of The Flamingo, Rio, Paris Hotel & Casino, Imperial Palace, Bally’s, Planet Hollywood, Harrah’s Resort itself, and of course, Caesar’s Palace.

With a name as well known as that of Harrah’s, it’s to be expected the gaming giant would have no trouble branding themselves on the internet. Whether or not Harrah’s, or rather, Harrah’s Interactive Entertainment, is successful at keeping an active player base remains to be seen. Just because you have a name in the brick ‘n mortar world doesn’t necessarily mean you’re going to perform well on the Web. However, something tells me that Harrah’s is going to do just fine for themselves. Other big casino names like William Hill, Victor Chandler and Ladbrokes have made successful transitions.

backrub

You may not be able to get a back rub at Caesar's Casino Online, but you certainly can get your blackjack on!

However, the aforementioned brands are well known euro casino brands, whereas Harrah’s, albeit a global brand, does not necessarily have as much face time with European locals. But then again, here’s something else you might not know about Harrah’s – They also own London Clubs International, whose Casino at the Empire is one of the hottest poker spots in all of London. So, then again, Harrah’s isn’t so much of a fish out of the water after all!

They obviously know how to get the attention of bettors. CaesarsCasino.com is hosting some excellent Las Vegas-style promotions and affiliate marketing deals right now. New real money players are entitled to a 200% welcome bonus worth £200 Free on the first deposit, as well as a 50% reload bonus worth £50 Free (Bonus Code: MAXIMUMBONUS). Harrah’s is also giving away £10,000 in cash prizes, including a 5,000 getaway to Caesar’s Las Vegas (1st prize) and two weekend trips to Casino at the Empire in London. In order to stake a claim at winning these trips, players simply need to wager £10 for one ticket entry. The more wagered, the more ticket entry’s – it’s that simple.

As for affiliate-related offers, Caesar’s Palace is offering a 50% revenue share to all affiliates in October and November, as well as no negative carry over’s on big winner referrals. The affiliate program is powered by Income Ace software and is managed by the reputable Market-Ace, which also manages Caesars Bingo Online and JackpotJoy.

One last thing to mention about CaesarsCasino.com is regarding some confusion about their software provider. When first launched, the Caesar’s online casino was being powered by DragonFish. However, shortly after the launch, an inaccurate press release surfaced, stating CaesarsCasino would be using Gamesys (which powers the Caesars Bingo brand) to power CaesarsCasino in the future. Speculation mounted, and soon a rumor spread that DragonFish did not have the means to provide a no-download online casino. This was all a mistake, and in fact, CaesarsCasino has expanded its relationship with Dragon Fish to include a UK version of their World Series of Poker website. Yes, Harrah’s owns WSOP as well 🙂 And yes, DragonFish will be hosting a no-download online casino for Harrah’s Interactive Entertainment.

If you’re itching to see what all the hype is about, go on over to CaesarsCasino.com. For all my fellow U.S. comrades, you’ll have to settle for a video. If you are based in the States and try to go to the aforementioned url, you will be redirected to the main Caesar’s Palace website, which has a pretty fun Web commercial. It may not be the online blackjack tables, but it’s entertainment nonetheless. Share and Enjoy!

One Response to “Harrah’s Interactive Entertainment Launches Casesar’s Online: Big Bonuses, Affiliate Deals and More”

  1. […] are now jumping on the bandwagon to get online gambling regulated and legalized. Well, kind of. Harrah’s Entertainment is certainly on board for federal regulation. It’s still unclear with other gaming […]