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Goaaaaaaal!!!!!! so Says Will Hill’s Chief Henry Birch in Regards to 2nd Quarter Results

27 August 2010 by Devon Chappell

The World Cup is a pretty impressive event. Not only does it unite the world in a “competitive spirit” (I’ll let you decide for yourself exactly what that might mean), it keeps countless bars, beer breweries and betting shops in business for at least the rest of the year. Case in point is UK betting operator, Will Hill’s 2nd Quarter financial results for 2010.

Up 3% in revenue from the same time period in 2009, which translated into a $14.4 million gain (not shabby at all, eh?), Will Hill’s Chief, Henry Birch, said business would have been even better if it had not been for those Napoleonic French bastards who forced his company to withdraw from the French online gambling market. Okay, maybe he didn’t say those words exactly, but Birch did say that losses in France were offset by the “best ever” World Cup.

And that’s my point. Granted, I don’t think the likes of Will Hill would go out of business if the World Cup wasn’t taking bets. But it can’t be denied that the world’s most popular sport conjures up some fierce rivalry, and as I like to call it – sweet and stupid wagers. Uh, for anyone thinking about having a go at online sports betting, the #1 rule to follow is to Don’t bet on a team just because they’re your personal favorite.

Speaking of online betting, Will Hill saw an amazing increase in online revenue. Up 24% across all online products, including online casino games, that’s a pretty impressive feat. Especially considering the “outstripping” (as put by Birch) that Will Hill’s competitors are enduring – such as Cryptologic, whose CEO recently resigned after posting monstrous 2nd Quarter losses – the UK brandished betting site has done exceptionally well for itself thus far in 2010.

Looking ahead, Birch says Will Hill is eyeing the regulated markets of Denmark and Italy, and is prepping for when real money online casino gambling and poker goes online in Italy in the early months of 2011. As for the U.S., where Birch recently returned from a meeting, Will Hill is not getting too excited about anything just yet. If and when the U.S. does decide to regulate online gambling, operators with existing gambling licenses (brick ‘n mortar casino operators) would be given preference. That would mean Will Hill would need to partner with a local operator, which needless to say (if you read the last OCS blog post) is exactly what rival, Playtech Software, is doing.

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