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eCOGRA Final Report on Grand Prive Online Casino Affiliate Program

22 February 2010 by Devon Chappell

The report is in, folks. eCommerce Online Gaming Regulation and Assurance (eCOGRA) has revealed the findings of its investigation regarding the closure of the Grand Prive online casino affiliate program. Let me first clarify that the report has nothing to do with determining whether or not Grand Prive took the proper courses of action or in giving a guilty or innocent verdict regarding Grand Prive’s treatment of affiliates and in meeting contractual obligations.

Anybody who was affected by Grand Prive’s management decisions – players and affiliates alike – knows that Grand Prive screwed up big time. eCOGRA’s main role in the investigation was simply to ensure that Grand Prive made things square with all affiliates still being owed money from Grand Prive. So, in addition to determining the reasons why Grand Prive closed its affiliate program to begin with, eCOGRA was tasked to determine the exact amounts being owed to claimants, as well as fair settlement amounts.

For anyone unfamiliar with the story, Grand Prive made the sudden decision to close it’s affiliate program, which in itself, is not an unheard of thing to do. However, rather than honoring its contractual obligations to pay commissioned income to affiliates for the life of referred players, Grand Prive cut off its obligations to affiliates, yet continued to take revenue from affiliate referrals. Granted, Grand Prive notified affiliates of the closure and informed them that a new affiliate program would be offered to promote a newly launched online casino. And while some affiliates were apparently offered compensation agreements for referred affiliates, several affiliates were “overlooked” in the process – a finding which eCOGRA has confirmed and revealed in its report.

In total, there were 56 claims made by affiliates, seven of which were found to be invalid. 26 commissions were paid, the amounts of which were determined by eCOGRA appointed chartered accountants having been given full access to the backend of the affiliate program software. In addition to past amounts owed, potential future earnings on referred active players was calculated by giving an average lifetime value of these players 3.5 times greater than the average lifetime value of all Grand Prive players.

eCOGRA wanted to thank all affiliates for their feedback and support during the investigation as well as recognize Grand Prive’s full cooperation during the investigation.

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