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Cryptologic Begins Arbitration Against Marvel Entertainment for Superhero Casino Games

21 April 2010 by Devon Chappell

Marvel Sluts, Marvel Slots

Anyone care for some Marvel Sluts, err, I mean Marvel bad!

Leading online casino software developer, Cryptologic, has long been associated with comic book themed slot machines – in particular, the enormously successful Marvel superhero slots series. Their diverse portfolio of nearly twenty titles, consists of player favorites like Spider Man, The X Men, Fantastic Four, Incredible Hulk and many others.

However, for anybody relatively new to the world of online casino gambling, there’s a chance these very same slot titles have become associated with Cryptologic’s rival casino software developer, Playtech. The reason being – obviously enough – is that Playtech thought it necessary to essentially copy Cryptologic and engage a competitive assault, if you will.

While all this is “fair play” in the corporate industry, the only catch is that Cryptologic’s subsidiary, WagerLogic, claims (in a recently modified arbitration proceeding) that Marvel Enterprises Inc. breached it’s deal with WagerLogic, which apparently stipulated that Cryptologic would be the “sole developer of Marvel-branded online casino slot games”.

Said contract was made back in October of 2005, and was later extended in June of last year. It was in March of 2008 that Playtech apparently approached Marvel with a licensing proposal of their own, and was also awarded an “exclusive” licensing contract to turn Marvel’s most popular superheroes into casino, poker and bingo games as part of Playtech’s internet, television and mobile phone gaming platforms.

Anyone looking in from the outside would have to agree that Marvel was clearly in the wrong to award two “exclusive” licensing deals to two competitive companies at the same time. However, WagerLogic may try to claim that Playtech’s deal was made with Marvel Entertainment’s Netherlands-based subsidiary, Marvel Characters BV.

Arbitration proceedings (which Cryptologic says it attempted to avoid by engaging an internal resolution) will now be handled by the New York based JAMS – the largest private provider of corporate mediation and arbitration services in the States.

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