Top US Online Casinos
1. Jumba Bet Casino - $25 No-Deposit Bonus Plus a $1,200 Welcome Welcome package.
2. Bovada - Best bitcoin casino and massive welcome bonus worth 100% up to $3,000 Free.
3. Lucky Creek - 66 Free Spins Plus 166% up to $266 Free.

Casino Affiliate Programs Community Certification Proving a Success

30 April 2010 by Devon Chappell
CAP: Joining Hands to Make Sure Everybody Gets Paid!

CAP: Joining Hands to Make Sure Everybody Gets Paid!

Earlier this year, OCS reported on the newly launched CAP Community Certification, which for anyone needing a refresher, is a new system that allows affiliates to have a say on which online casino affiliate programs are given a green light to become a “CAP Listed Program”. In other words, instead of allowing just any new affiliate programs to purchase a listing with CAP, prospective affiliate programs must first go through the 10,000+ affiliates composing what amounts to the largest business generator for the vast majority of online casinos today.

A noble and innovative approach for approving affiliate programs (to say the least), OCS is happy to report CAP’s new community certification program is off and running and has thus far been a major success. But before explaining exactly how the program works, let me first take a paragraph or two or there or four to explain what an affiliate program is for anyone not in the know. Sorry all you industry folk out there who may consider this child’s play, but OCS is first and foremost dedicated to the player community.

That said, let me explain what a casino affiliate program is. If you haven’t noticed already, when you do a search on any of the major search engines to find a new online casino to play at, you have a better chance of coming across a portal site dedicated to reviewing and promoting certain online casinos than you will actual online casinos. This is great in the sense that many of these review portals serve as a one-stop shop for finding the best online casinos to play at, although there is a chance you will come across some bias while doing so.

The reason being is that all of these review sites are affiliates of the casinos they promote. What that means is that for every referred player, the affiliate gets paid. There are different types of revenue sharing deals, but for the sake of this article, let’s just say that it’s in the financial interests of the affiliates to refer players. Of course, this poses a conflict of interest when it comes time to being “objective” in an affiliate review of an online casino. However, there are so many online casinos vying for affiliate promotion (considering its the affiliate websites that generally dominate the search engine rankings), that it is within the interests of the online casinos to run a reputable and trustworthy business operation.

In other words, the leading affiliate portals in business today are dedicated to only promoting those online casinos which can be trusted to pay their player, which in effect, means the affiliates themselves stand to be paid for their referrals. Considering the competition that is out there, the affiliate business model lends itself for affiliates to promote online casinos which are going to generate positive customer ratings and testimonials. In effect, this means they will stand to gain more business in the future. With all of the player forums and watchdog affiliate sites (like OCS) out there, rogue online casinos simply do not have a chance to thrive. Rip off the first player, that’s the fault of the online casino. Rip off a second player, that’s the fault of the second player! Get my drift?

That said, when a casino affiliate program gets approved by CAP’s cmmunity (which requires at least an 80% approval rating), there is a VERY good chance the online casino being promoted by said affiliate program is going to be a solid place to wager real money at. It definitely ensures the online casino holds all of the necessary regulatory credentials to guarantee a safe and fair wager online. Before, when the approval process was based simply on being able to afford paid advertising, there was a greater chance of the affiliate program not turning out on the up-and-up.

In order to be eligible for a CAP community certification, an online casino affiliate program must hold a regular listing with CAP for a period of at least six months and must have a dedicated affiliate manager for handling affiliate relations. Voting lasts for a period of one month, followed by a tally of the approval rating. If, as mentioned, at least 80% of the tallied votes approve of the affiliate program, a CAP Community Certification Seal will be awarded to the affiliate program, which will also be listed in an exclusive section on the CAP website. To date, seven affiliate programs have been approved, including that which manages U.S. facing Doyle’s Casino. Five additional programs are currently up for voting.

DISCUSS THIS STORY IN THE ONLINE CASINO SUITE FORUM

Tags: , , ,

Comments are closed.