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Casino Affiliate Programs (CAP) to Implement Community Certification of Programs

30 January 2010 by Devon Chappell

Affiliates Have a Say at CAP

Affiliates Have a Say at CAP

Just as (CAP) announces the introduction of a new community certification program that allows affiliates to offer input and have a say regarding which affiliate programs are approved and listed in CAP’s directory, one such recently approved program was at the core of a scandal unearthed by players posting on the Casino Meister forum board. In a way, you could say the introduction of the program hasn’t come at a better time.

Not going into too much detail about the drama on the forums, let’s just say that the Jackpots Heaven online casino was recently given the green light by CAP, only to be found out by players of running a questionable business, if not a sham online casino altogether. What matters now is that CAP does indeed get this community certification program off its feet and the participation of it’s 10,000+ affiliate members.

The way the system will work is that in order for a new affiliate program to be considered for approval, the program must be established for a minimum of six months, and have a dedicated affiliate program manager who is active in the CAP community. A handful of programs meeting such criteria will then go up for a vote before CAP’s affiliate community. After 30-days of voting, if the affiliate program has received an 80% approval rating, it will be endowed with CAP’s Community Seal to display on it’s property websites, and will also be highlighted on the CAP website. Each month, new programs will go up for a vote, with those not receiving 80% approval permitted to resubmit at a later date.

CAP is also implementing a new complaints program allowing affiliates to post complaints about affiliate programs, ie, slow/non payment of earnings, player abuse etc., out of which private mediation services will be provided by CAP representatives.

From the perspective of a player, news like this is not only good, it’s relevant. In the world of affiliate marketing, it’s difficult to keep bias, ie., money, out of influencing which online casinos get promoted the most. The same is true for affiliate programs seeking a listing in the CAP directory, or any affiliate network for that matter. With the new community certification program, the bias-factor is greatly reduced, for it allows approved affiliates to each have their say.

Affiliates, albeit middle-men, hold great sway in the success of online casinos – those which the affiliates promote or review, at least. Dominating the search engines and being highly skilled in the affairs of Web technology, the best affiliates help to make the entire online gambling industry go round and actually drive the bulk of revenue that goes into the thousands of internet betting destinations out there.

So, when an online casino is acting up and threatens the good name of the online gambling industry which many of the 10,000+ affiliate members of CAP have worked hard to develop, enough affiliates can make sure that online casino goes out of business, whether it be via a mass blacklisting or simply a collective choice to abstain from doing business via the casino’s affiliate program. Think of CAP as being a giant union with tremendous bargaining power. With the introduction of the community certification system, CAP proves why it is the most respected and trusted (albeit a few slipups over the years) online casino affiliate programs in business today.

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