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Caesars Entertainment’s Bet Smart Recieves Accolades

8 August 2014 by Devon Chappell

Caesars Online Casino Play Responsibly

Caesars Entertainment, whose Caesars Interactive Entertainment subsidiary is operating three online casinos within the New Jersey online gambling market (read the OCS review of Caesars New Jersey Online Casino), is continuing to garner praise with its successful Operation Bet Smart program. This year’s Responsible Gaming Education Week (RGEW), held last week, honored Caesars Entertainment for its continued efforts to support healthy gambling, online and off.

Caesars was the initial casino brand to break new ground in combating problem gambling, and in fact, has been an advocate of this topic for some 25 years, even before online casinos took off. Operation Bet Smart was created many years ago and is still working diligently to ensure Caesars players at its online casinos and brick ‘n mortar locations are safe, secure and educated properly about problem gambling.

As the computer age has inherently changed the landscape of gambling, Caesars has kept up without missing a beat where proper game play is concerned. As technology has changed, policies and programs surrounding responsible gaming have changed as well – And Caesars Entertainment strives to continue with its award winning advocacy and awareness initiatives.

In 1998, The American Gaming Association (AGA) created RGEW to promote responsible gambling across the board in order to enhance awareness about improper gambling issues within the ever changing industry. What is interesting here is that Caesars was already anchored with the pro-healthy gambling environment even before the AGA created RGEW.

Caesars Entertainment has a history of working together with the US National Council on Problem Gambling since 1995 to develop the first resources to promote healthy casino gambling. In fact, Caesars helped the Council establish utilitarian resources, such as the first phone help lines. Caesars has since been awarded by the Council many times over.

Most recently, Operation Bet Smart has morphed into a major sector of the brand, and Caesars now heavily markets its awareness brand and continues to develop new initiatives and outreach programs designed to ensure that its business practices encourage responsible casino activity.

Caesars has used Operation Bet Smart to effectively train and certify more than 200 Responsible Gaming Ambassadors (RGAs) throughout the US gambling market. In addition to Operation Bet Smart, Caesars works to combat underage gambling with Project 21. These types of advancements have come in very handy since the online casino gambling industry has evolved into a multi-billion dollar industry.

Caesars’ notable achievements regarding responsible gaming include developing the very first self-exclusion feature where online casino and land based players are able to remove themselves from the ability to gamble online or off. They have even worked with developing software that tracks unstable behavior when placing bets online. These initiatives include the policing of proper banking transactions and services.

Caesars has spent nearly $3.5 million to develop defenses within technology to enforce its innovations and has even taken to the TV screen for advocacy of proper gambling whether from home or at a casino in person.

Last week’s Responsible Gaming Education Week is the perfect platform for both consumers and casino brands to better understand the very importance of safe gambling online and at casino properties located within regulated markets.

The three online casinos in New Jersey where Caesars Interactive Entertainment hosts gambling from include the aforementioned CaesarsCasino.com, WSOP.com and HarrahsCasino.com. All three casinos online have the support of all resources regarding safe, secure and healthy gambling.

While all major casino operators have various features in place for safe gambling, success-wise, there is no relative comparison to the support of proper online or land-based play that we see from the Caesars brand. The video below says it all:

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