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Atlantic City Casino Operators Apparently in Talks With Online Gaming Software Devlopers

9 August 2010 by Devon Chappell

Atlantic City must be hurting. I mean – come on – there’s no denying all of Atlantic City has been hurting for a long time now. Err, I suppose ever since the day casinos first opened on the boardwalk.

But really, Atlantic City had it’s heyday, and the idea now is to get back to that place before Playboy Casino was shut down and Donald Trump got the idea that he could rule AC with just a hotel and a bad hair piece (it never gets old!). Considering how the casinos have been faring, you can’t really blame him, can you?

Anyhow, now that there is a glimmer of hope for online gambling regulation in the States, land-based casino operators in Atlantic City (not to mention Las Vegas) are looking into the prospects of running a counterpart online casino. Business is not great, and quite frankly, the World Wide Web is stealing billions of dollars from brick ‘n mortar casinos.

You would have thought online casino gambling was legalized several years back, would you not? Oh but wait – the technology itself came about during the Bush administration, and instead of giving it a proper study, Republican conservatives and the religious right had their say in getting online gambling (well, at least some forms) banned.

Never mind the fact that England has been successfully regulating and taxing internet betting for over five years – without rises in problem and underage gambling mind you. But don’t get me started. Believe me, I can go on about this not only until the fat lady sings but also when the cows come home.

Anyhow, back to Atlantic City.

The President of the New Jersey Casino Association, Mark Juliano, has alluded that New Jersey casino operators are indeed working with software providers in preparation of legalized online gambling. Okay, scratch that. Juliano didn’t allude (as reported elsewhere), he outright said it. He even said the Association thinks it is “inevitable” that legislation will pass “at some point”.

And not that this is a big surprise, really. Harrah’s was adamantly opposed to regulating online gambling when the idea first presented itself. It took several years of losing revenue and a budding realization that regulation really does work for Harrah’s to turn on a dime and direct their efforts toward getting online gambling legalized.

So yes, when online gambling is finally legalized in the U.S. a virtual Atlantic City is likely to show up very soon thereafter. Whether or not the online gaming package will be any good (AC casino operators are years behind the game), is anybody’s guess.

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