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Apple Approved Apps Coming Soon to an Online Casino Near You

31 May 2010 by Devon Chappell

Check out Will Hill Casino's Mobile Phone App for iPhones

Check out Will Hill Casino's Mobile Phone App for iPhones

The race for online betting App’s is on! Following William Hill’s recent announcement the online casino operator had submitted an application to Apple for a downloadable app that would allow user’s to make real money wagers on Will Hill’s online sportsbook, three more rival internet betting operators – Bwin, Ladbrokes and Paddy Power – have announced their intent to do the same.

William Hill‘s app is called the “World Cup Predictor”, and apparently gives up-to-the-minute odds on matches, as well as the ability to log into one’s account to post live wagers. The details of Ladbrokes’ app has not been revealed as of yet, but considering the company is planning to get an approval before the World Cup – beginning on June 11th – there’s a good chance it is similar to Will Hill’s World Cup Predictor app.

Ladbrokes’ John O’Reilly says that while their mobile online casino betting suite is compatible with iPhone’s (as is Will Hill’s), launching an iPhone app is a whole new ballgame. ” It’s one thing having a web application, another thing having one through the iPhone Store – it has a different functionality”, said O’Reilly.

As for Bwin and Paddy Power, they aren’t in a total rush to get their iPhone app’s approved. Bwin’s Tomer Katz said his company is hoping to launch their app soon after the World Cup (pending an approval from Apple), while Paddy Power’s Darren Lovern said they are thinking about launching an app (ideally before the World Cup), but are weary of potential problems getting their application approved by Apple.

A taste of the mobile online casino action on your Smart Phone

A taste of the mobile online casino action on your Smart Phone

These concerns certainly aren’t without merit, albeit Apple did reverse their stance on gambling apps – having initially rejected apps submitted by Betfair and Tabcorp, only to later approve both applications. The main concern on Apple’s part, it would seem, pertains to children. One of Apple’s criteria for approving app’s is that it isn’t inappropriate content for children. Well, considering there are plenty of apps that are essentially pornography, Apple apparently has a standard by which to keep tabs on the more adult stuff.

Other criteria Apple looks for when reviewing app’s is whether or not the app crashes frequently (obviously), if it has buggy software in general, if there are unauthorized API’s being used, privacy violations and (get ready, this is the big one), whether or not the app “degrades the core experience of the iPhone”. As revealed by Apple recently, there is a forty person team reviewing some 8,500 new apps and updates to existing ones each week. Eighty percent of app’s are approved without changes needed, while 95% of all applications are approved within a two week time period.

In short, the likes of Bwin, Ladbrokes and Paddy Power need not worry about their app getting denied by Apple. All you supped up online gamblers be on the lookout. There’s bound to be an app coming out soon from your favorite online casino.

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